Posted by Dan-Petrovic Question : How does a search engine interpret user experience? Answer : They collect and process user behaviour data. Types of user behaviour data used by search engines include click-through rate (CTR), navigational paths, time, duration, frequency, and type of access. Click-through rate Click-through rate analysis is one of the most prominent search quality feedback signals in both commercial and academic information retrieval papers....
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User behaviour data as a ranking signal
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