A group of teens excitedly picked up their candy-colored bubble tea from Ume in downtown Mountain View. But before they took a sip, they each peeled open the bottom of their paper cups to reveal a cute little plushie inside. “Our tea is not only pretty but also fun,” said Jiachun Li, CEO and co-founder […]
VC-backed boba chain Ume wants to pour into mainstream with surprise plushies by Rita Liao originally published on TechCrunch...