VR startups: 4 lessons to learn from the AR hype cycle

GUEST: Back in 2008, augmented reality (AR) could do no wrong. There was unbelievable hype around the technology and a growing amount of interest from just about every brand, company, and investor. Fast-forward three years and by 2011, if you were an AR company, you might as well have worn a scarlet letter. The disillusionment of […]...