Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: “Walmart Land” and “Universe of Play.” The virtual worlds are aimed at younger Walmart customers and let Roblox players collect new virtual merchandise, play games featuring toys and characters, earn toys from a blimp, attend concerts, win fashion competitions […]
Walmart arrives on Roblox for the first time with two new virtual worlds to engage young shoppers by Lauren Forristal originally published on TechCr...