What effective selling looks like (and what it doesn't)

Editor's note: The original version of this post was published on September 25, 2008. There's a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you'll automatically have an audience who will support you in style for the rest of your life. You don't have to do anything scary. Like sell , for example. Now if that works for you, that's terrific. So does it? The painful truth is that there are lots of trusted,...