Why authenticity is one of the most important parts of game marketing

19:50 13.10.2015
SAN FRANCISCO — “Authenticity” in the gaming sphere is both a simple and profoundly complex topic, representing the connection between the ideas, people, and brands being presented in games and the people playing them. In a talk at GamesBeat 2015 yesterday called “Why authenticity is gaming’s north star,” speakers Greg Vederman of Twitch and Matt […]...
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