Why blogging has made me a better marketer

This post is perhaps a bit overdue, but after speaking at the Content Marketing Show about working with bloggers, I figured that some of you might be interested in becoming one of them. I'm here to gently persuade you to give it a go, purely to see if it can help you within your own marketing position too. (I won't lie, there are some other nice perks when you're a blogger, but more about that in a future post!) My backstory When I moved back to the UK in 2006,...