Why cost-per-human should be the new currency in digital advertising

18:32 02.08.2015
GUEST: Viewability is an ongoing hot-button issue in the advertising industry. When fewer than half of all impressions are actually seen by humans – and the constant threat looms of bad actors using robotic or other means to create false non-human traffic (NHT) – how do we know what we are truly getting for our digital […]...
  1,547