Why Opera Mediaworks’ AdColony acquired rewards company Yvolver

It’s all about retention. That’s why Opera Mediaworks announced this week that its AdColony video ad platform had acquired Yvolver. Dallas-based Yvolver, headed by game veteran Steve Nix, created a marketing engagement platform that bears resemblance to the old airline frequent flyer loyalty programs. It created a way to reward gamers for playing games, and […]...