Following the extensive number of recent announcements from the Russian search engine, all Yandex.Direct users should be aware by now that some significant changes are coming to the auction format and ad ranking rules. However, it's one thing to be informed, but another to truly understand what these changes mean in practice. Therefore, in order to grasp the details, I put my geeky PPC hat on and scrutinised the upcoming changes! How the auction works now Firstly,...