Yandex: russian language usage will make or break online campaigns

16:10 02.09.2015
The Russian market is an appealing target for many businesses, but the vast cultural and linguistic differences, as well as current economic uncertainty, can prevent them for making the move into the country. Ahead of her session at the International Search Summit New York later this month, Yandex International Business Development Manager Melissa McDonald shares her insight into this unique market and the importance of understanding the nuances of language,...
Теги: Яндекс
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