YouTube gives advertisers new ad formats across Shorts

As part of this year’s YouTube Newfront presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. For instance, the company is expanding Shorts into its video reach campaigns. Video reach campaigns use Google AI to improve reach by combining ad formats like skippable and non-skippable ads. With […] YouTube gives advertisers new ad formats across Shorts by Lauren Forristal originally published on TechCrunch...