Ad measurement company Tune acquires messaging company Artisan — in continued ad tech shakeup

02:52 13.07.2015
EXCLUSIVE: A shakeup is happening in the ad technology industry, sparked by, or at least accelerated by, Facebook’s recent move to cordon off access to its coveted device level ID information. Tune, a leading third-party measurement company, has just acquired Artisan Mobile, a Philadelphia company that helps marketers engage app users through notifications and in-app messages, VentureBeat has learned. […]...
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