Apple rebrands iTunes Festival to Apple Music Festival

Apple announced today that its 9th annual iTunes Music Festival will don a new name to promote Apple Music. Now called the “Apple Music Festival,” Apple’s ten-day U.K. event will feature Pharrell Williams, One Direction, Florence and the Machine, and other musicians, and will be streamed “live and on-demand on Apple Music,” Apple says. Apple also plans to squeeze Beats 1 […]...