Apple may be partnering with studios to put more titles in theaters, a plan that could cost $1 billion a year. Typically, Apple’s original movies have either received small theatrical runs or been exclusive to Apple TV+. So, the potential investment would be a notable increase and signals a major shift in the streamer’s strategy. […]
Apple reportedly plans to spend $1B a year to release Apple TV+ movies in theaters by Lauren Forristal originally published on TechCrunch...