Becoming better seo scientists - whiteboard friday

Posted by MarkTraphagen Editor's note : Today we're featuring back-to-back episodes of Whiteboard Friday from our friends at Stone Temple Consulting . Make sure to also check out the second episode, " UX, Content Quality, and SEO " from Eric Enge. Like many other areas of marketing, SEO incorporates elements of science. It becomes problematic for everyone, though, when theories that haven't been the subject of real scientific rigor are passed off as proven facts....