Статьи по тегу «SEO»

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Lots of online businesses and digital publication are going global these days and we have to thank the Internet for giving us this incredible opportunity. Yet, even though it has been around for years now, international SEO is also unbelievably confusing. There are a lot of “it depends” in this area, so I did my best to collect clear answers to a few possible cases. How to optimize for multiple... [Read More...] The post International SEO FAQ: Multi-Lingual and/or Multi-Regional Optimization appeared first ... →

Posted by HeatherPhysiocSpending quality time getting to know your client, their goals and capabilities, and getting them familiar with their team sets you up for a better client-agency relationship. Immersion workshops are the answer. Learn more about how to build a strong foundation with your clients in this week's Whiteboard Friday presented by Heather Physioc. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, everybody, and welcome back to White... →

The SEO community is thinking up names for the Google Reviews rich results algorithm update and what seems to be catching on is Starmageddon. But Danny Sullivan from Google chimed in and said Google internally calls this the "Sept. 2019 Review Rich Results Update."... →

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Блог – один из недооцененных источников трафика. Часто его ведут «для галочки», не уделяя внимания SEO и не используя весь потенциал. Дарья Филатова, ведущий SEO-специалист Digital-агентства «Атвинта», рассказывает, как компании удалось раскачать блог клиента и увеличить посещаемость с поиска в 12 раз.... →

Разработчики WordPress-плагина Yoast SEO снова обновили превью мобильного сниппета страниц. Теперь в нём будут отображаться пользовательские фавиконы. Среди других изменений — новые фильтры для разметки, а также обновлённый шрифт, который совпадает с размером шрифта в результатах поиска Google на десктопах. Что касается новых фильтров, то они включают следующие: wpseo_schema_organization_social_profiles. Этот фильтр можно использовать для изменения социальных профилей (атрибут […] Сообщение Yoast добавил в ... →

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Ее зовут Бин Двэньдвэнь... →

Posted by James_McNultyCalculating individual page speed performance metrics can help you to understand how efficiently your site is running as a whole. Since Google uses the speed of a site (frequently measured by and referred to as PageSpeed) as one of the signals used by its algorithm to rank pages, it's important to have that insight down to the page level. One of the pain points in website performance optimization, however, is the lack of ability to easily run page speed performance evaluations en mas... →

И причем здесь анализ ниши... →

Posted by David_FarkasEven though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but some of them arise from genuine concern and confusion: “Don’t ask for links!” “Stick a fork in it, guest posting is done!” “Try to avoid link building!” SEO is an everchanging industry; what worked yesterd... →

Posted by MarieHaynesEAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription He... →

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Posted by MiriamEllis There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable categories for unusual businesses come instantly to mind, but scenarios can be more complex than this. Client workflows can bog down as you worry over what to do, fearful of making a wrong move that could get a client’s listing suspended or adversely affect its rankings or traffic. If your agency has many employees, an e... →

Оптимизируем работу и избавляемся от рутинных операций... →

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