Статьи по тегу «SEO»

Here is the monthly Google Webmaster report, where I summarize the major organic Google Search news and SEO topics from the past month. The big news was the Google June 2026 spam update, which took only two days to roll out and felt like it started earlier and was substantial.... →

Google has always allowed you to request that content be removed from Google Search via the legal DMCA request form. But in the past year or so, this legal route has become a negative SEO nightmare. Real content, owned by the original publisher and website, has been removed from Google Search due to fraudulent DMCA requests that Google is complying with, even though they are not legit.... →

В Excel можно работать с семантикой, структурировать данные и сводить аналитику по проекту. Это привычный и, что немаловажно, бесплатный инструмент SEO-специалиста, который помогает в продвижении сайта. В статье разберем основные возможности Excel для SEO. Покажем на скринах, как удалять дубли, разбивать фразы по интентам и кластерам, готовить структуру страниц и сравнивать трафик по периодам. Каждый […]... →

Bruce Clay, known as the Father of SEO, passed away in late May. Bruce Clay started his company before there was even an SEO industry and is known for helping it become a true professional industry. I never met an individual who has contributed more to the industry than Bruce, both in terms of his time, resources, and money.... →

Google may have quietly rolled out an update on Friday, June 19th, that seems to may have impacted more of the black hat SEO side of things. It is not 100% clear because most of the tools seem pretty stable and yes there is chatter also in the more "white hat" forums, but I see a much larger spike in chatter in the more "black hat" forums.... →

Bing Webmaster Tools is rolling out a preview release of those new AI reporting features demonstrated at SEO Week in late April. These include Intents, Topics, Citation Share, and Compare within the AI reporting section.... →

I've been watching the chatter in the SEO industry, and honestly, it hasn't calmed down much since my last report for the period of June 8-12. The Google search results seem more heated today, and there appears to be an unconfirmed Google search ranking update underway.... →

Google's latest Off The Record podcast was titled Markdown vs HTML with John Mueller and Martin Splitt talking about the use cases for both. In short, both said that when it comes to SEO and Search...... →

John Mueller from Google said that when it comes to having a multinational site, making a specific US folder structure won't give you any practical SEO difference. It might be easier for you to manage or for your to analyze with your analytics and data but from an SEO perspective, it won't matter.... →

This week, we covered the post-Google core update volatility that hit some folks hard. An updated zero click study shows Google Search is sending less and less traffic to the open web. Apple announced the all new Apple Intelligence and Siri AI. Bing gave searchers...... →

This week has been weird, in terms of Google Search ranking volatility. The volatility seems to have extended from this past weekend, throughout most, if not all, of this week. But again, like this past weekend, the tools are really not showing much heat and volatility. But I am seeing significant chatter in the SEO community about ranking fluctuations.... →

SEO — это не только стратегия и работа над ростом позиций. Значительная часть времени уходит на рутинные задачи: собрать семантику, проверить конкурентов, написать контент, подготовить метатеги, найти ошибки на сайте. Если проект большой, таких задач становится десятки каждый день. Часть этой работы можно передать нейросетям. Они не заменят SEO-специалиста, но помогут быстрее обрабатывать данные, готовить […]... →

Earlier this month, the Google May 2026 core update was completed on June 2, 2026. But the volatility has not seemed to calm down. I am seeing a lot of chatter spike up from within the SEO community over the weekend. The SEO chatter started Friday, June 5th and continued through the weekend. Meanwhile, most of the third-party Google volatility tracking tools seem somewhat calm.... →

Google not only updated its advice on hiring an SEO document, but also created a new one named Google Search's guidance on using third-party SEO tools, services, and advice. This document drills into how to evaluate the advice you get from these sources and some tips to think critically about such SEO advice.... →

Google has updated its help document titled Do you need an SEO? Google said the changes are to help when "evaluating your SEO's recommendations and tools, along with other minor updates to the page to simplify and modernize the content." But the document also added a section for Optimizing for generative AI and making sure your SEO follows Google's guidelines around that topic.... →

Пока вы оптимизируете мета-теги, пользователи всё чаще получают ответы прямо от нейросети без клика на сайт. Разбираемся, почему это важно и как проверить, где вы находитесь в этой новой реальности. Представьте: потенциальный клиент открывает Яндекс, набирает вопрос и получает готовый … Читать далее → Сообщение Есть сайт, SEO работает, но ИИ о вас молчит. Что делать? появились сначала на Блог компании Sape.... →

Here is the monthly Google webmaster report - the June 2026 edition - where I cover all the larger SEO and webmaster related Google Search news that you may want to catch up on over the past week. Yes, we had the big Google May 2026 core update, with a number of unconfirmed updates as well.... →

SEO, AEO и GEO — это три способа повысить видимость бренда в сети. SEO отвечает за место сайта в поисковой выдаче, AEO — за попадание в быстрые ответы и голосовые интерфейсы, GEO — за цитирование в нейросетях. Уточним: GEO в нашей статье не имеет отношения к геотаргетингу или локальному SEO. В 2026-м эти три стратегии […]... →

Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way. On this episode of TechCrunch’s Equity podcast, Rebecca […]... →

Что делать с устаревшим контентом, когда поисковые системы снижают ранжирование, пользователи — доверие, а бренд теряет репутационную устойчивость. Почему устаревший контент превращается из нейтрального архива в важнейший фактор репутационного и SEO-риска поговорили с Юлией Федоровой, Guru SEO-специалистом Demis Group. Почему … Читать далее → Сообщение «Этика исчезновения»: почему устаревший контент тихо убивает SEO и доверие к бренду появились сначала на Блог компании Sape.... →