BrightFunnel Raises $6M To Connect Marketing And Revenue

BrightFunnel announced today that it has raised $6 million in Series A funding. The startup offers attribution tools to track the sales impact of customers’ marketing efforts, and it also predicts the future impact of upcoming campaigns. CEO Nadim Hossain said this data is particularly important as “marketing is eating sales.” In other words, marketing was traditionally the… Read More...