But facebook doesn't work for ' (waily waily)

There's a new article every day claiming that this or that tool "doesn't work" to market your product. Sometimes it's a fair statement ' and sometimes it isn't. In this ranty little episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about how to use Facebook (or any other tool or platform) in a smarter way and how different communication tools work together to attract an audience and get your message across....