Facebook’s Playbook For Monetizing Messenger: Organic Interactions With Businesses First

With 700 million users, investors are eager to see Facebook earn money on Messenger. But Zuckerberg put the brakes on those expectations today during the Q2 earnings call, explaining that Messenger and WhatsApp will run the same monetization playbook as Facebook and the News Feed: Get people organically interacting with businesses before you let companies pay to reach customers. Here’s… Read More...