Gladwell on data & marketing: the Snapchat problem, the Facebook problem, the Airbnb problem

20:25 24.07.2015
Last night futurist, journalist, prognosticator, and author Malcolm Gladwell told pretty much the most data-driven marketing technologist crowd imaginable that data is not their salvation. In fact, it could be their curse. “More data increases our confidence, not our accuracy,” he said at Tune’s Postback 2015 event in Seattle. “I want to puncture marketers’ confidence and […]...
Теги: Facebook
  2,733