Global brands improve facebook roi in emerging markets

Global Marketing News - 30th June 2015 Global brands improve Facebook ROI in emerging markets Facebook has launched a program called Creative Accelerator, which shows different ads depending on a user's internet speed, location and gender. With over a billion people now using Facebook, and many of them using low-quality mobile phones to access the site, it has become increasingly necessary for the social network to develop a more nuanced advertising targeting approach....