Goodbye, photo studios. Hello, Colormass virtual photoshoots

Ikea is a leader among those that have pushed the limits when it comes to using digital imaging to take product marketing to the next level. When you look at an Ikea catalog or its website, you might think you are looking at rooms full of Swedish sofas, coffee tables and stylish lamps, but you’re actually looking at highly realistic, but digitally manipulated 3D facsimiles — the… Read More...