Google has begun letting Android developers kick the tyres of its claimed reboot of ad-targeting — announcing the launch of the first Beta for its “Privacy Sandbox”, an adtech stack proposal which aims to iterate how ad tracking, targeting and reporting is done so it appears less creepy for individual users while maintaining an interest-based, […]
Google starts beta testing its rebrand of interest-based ad-targeting on Android by Natasha Lomas originally published on TechCrunch...