Свежие новости и отзывы о Google

На презентации 4 октября Google представил ряд новых устройств. В их числе — обновлённые версии смартфонов Pixel, премиальная и компактная версии умной колонки Google Home, а также ноутбук-трансформер Pixelbook. Pixel 2 и Pixel 2 XL Новые смартфоны Pixel 2 и Pixel 2 XL представляют собой обновлённые версии устройств Pixel и Pixel XL, выпущенных в 2016 году. Pixel 2 […]... →

Во время последней видеовстречи для вебмастеров сотрудник Google Джон Мюллер подтвердил, что поисковик тестирует mobile-first индекс в «живой» выдаче. Какой процент запросов охватывает тестирование, Мюллер не уточнил. Предполагается, что оно небольшое. В этих тестах Google не только смотрит, как данное изменение влияет на пользователей и ранжирование, но и создаёт новые классификаторы. По словам Мюллера, эти […]... →

Начиная с 4 октября, дневной бюджет кампании в Google AdWords может быть превышен вплоть до двух раз. Нововведение призвано помочь рекламодателям достичь поставленных целей (например, получить желаемое количество кликов или конверсий). Когда объявления получают много качественного трафика, расходы могут превысить дневной бюджет (максимум вдвое). Это компенсирует недорасход бюджета в периоды спада. При этом затраты никогда не превысят максимальную […]... →

All the goodies, like Pixel 2, Pixelbook, Clips, Home Mini and Pixel Buds from Google’s Hardware Event, self-driving car company Voyage is testing cars at a retirement home and the EU says Ireland isn’t taxing Apple enough. All this on Crunch Report. Read More... →

Ещё 3 года назад правообладатели предлагали поисковикам почистить выдачу по-хорошему. В 2017 году её пришлось почистить принудительно, по закону.... →

Lifelogging once seemed like an inevitability. Between social media and the increasing ubiquity of cameras, we were all clearly moving toward a sort of constant documentation of our lives’ events. Or at the very least, missing important moments seemed destined to become a thing of the past. Thing is, lifelogging solutions have either flat out sucked or contained some sort of fatal flaw. Read More... →

Posted by Brian_WOn the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters. Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has dropped 25% on desktop and 55% on mobile. For the ad-heavy non-local SERPs that we work in, paid ads are likely now earning nearly the same percentage of clicks as organic results... →

Another domino has fallen in the march toward a post-headphone jack world. Today Google became the latest company to drop the once ubiquitous port from its phones, though it hardly devoted any time to its own courageous move. The driving motivation for dropping the jack is pretty clear after a quick survey of the mobile landscape: the Pixel is moving to an edge-to-edge display. “The… Read More... →

Maybe the biggest surprise of Google’s hardware event today was the launch of Clips, a small stand-alone AI-driven camera that can capture up to three hours of video and images and then automatically select the best moments for you. I’m not sure how well Clips will do in the marketplace, but technically, it’s a fascinating product. Read More... →

In case you’ve been living in the upside-down for the last few weeks, the second season of “Stranger Things” is imminent. And you know what that means… media tie-ins! Today we’ve already had AR “stickers” at Google’s event, but iOS gets a much more compelling item: a full-on SNES-style demake of the show. Read More... →

Today’s Google event was a non-stop two hour deluge of Assistant news. Yet one small, overlooked announcement may have been the biggest bit boost to the company’s burgeoning AI ecosystem so far. The simple decision to include a Home Mini in early Pixel 2 shipments could prove a more successful method for spreading the Assistant gospel than anything Google has done to this point.… Read More... →

Google used its annual hardware event to announce the Pixelbook. This is essentially the third iteration of the company’s Chromebook Pixel laptop, though with the Pixelbook, the company is taking a new approach. I’m not just talking about the fact that this is a very thin 2-in-1. What’s different this time is that the company actually believes it can make a laptop for the masses. Read More... →

Last year Google showed off WaveNet, a new way of generating speech that didn’t rely on a bulky library of word bits or cheap shortcuts that result in stilted speech. WaveNet used machine learning to build a voice sample by sample, and the results were, as I put it then, “eerily convincing.” Previously bound to the lab, the tech has now been deployed in the latest version… Read More... →

Today, Google showed off its answer to Amazon’s Echo Dot. It’s called the Google Home Mini. It’s $49, it comes in three colors and it’s actually a pretty snappy little device that’s worth taking a look at. We had some time to get up close and personal with the device and here are some of our first impressions… First off, the audio is a bit punchier than the… Read More... →

Google’s Pixel Buds are a $159 pair of wireless earbuds that bring Assistant and real-time translation features right into your ears. They’re not quite like the AirPods and they’re not quite like anything else out there, but you’re not going to get the most out of them unless you have a new Pixel 2. I had a chance to try them out and here are some first impressions. The… Read More... →

Google has new AR stickers coming to its Pixel devices, with rollout set to begin later this year. They use Google’s ARCore, which is designed as a easy way for Android developers to bring augmented reality experiences to device users. The AR stickers are built right into the camera app on the Pixel (when they make their way out via software update) and they can be selected like any… Read More... →

Google’s new Pixel 2 XL phone is a major upgrade in a number of ways. It’s a super sleek device, with a stunning front face design and a remarkably bright and vibrant display that renders colors in a trulls stunning way. The phone feels light and yet durable, and has a camera that even in very limited testing, feels like it’ll easily be a category leader. The Pixel 2… Read More... →

Google sold the idea of paradigm shifts hard on-stage at today’s big event in San Francisco — that, after all, is kind of the company’s M.O. This time out, CEO Sundar Pichai hit the stage to discuss a coming transition in hardware, away from the specs race, to something less immediately apparently, but no less important: machine learning and AI. The Pixel 2 is a pretty… Read More... →

Google held a press conference today in San Francisco, where the company announced everything from new phones to crazy machine-learning powered wearable cameras. It was a flurry of news. Don’t have time to catch up with all of it? We get it — thats why we condensed it all down into one quick slideshow just focusing on the highlights. Tap that right arrow to advance to the next… Read More... →

Они хранятся в кейсе-зарядке, как Apple Airpods.... →