Свежие новости и отзывы о Google

ARKit and other augmented reality tools are going to make the experience more and more popular among developers and users — but, like any new platform, there probably won’t be a sophisticated way to monetize them yet outside of paying for a download. A team of developers from Google and Snapchat at the TechCrunch Disrupt SF 2017 hackathon are hoping to take the learnings from… Read More... →

We may look back on the summer of 2017 as a watershed moment for gender diversity: the lava of simmering issues erupts, and once out, flows to reshape the landscape. However, what happened this summer to tech giants like Uber and Google is merely a symptom of a gradual change in a shifting landscape, that little-by-little has led to people taking notice of a personal blog from a female… Read More... →

This week brings us news that Facebook Ad audience  metrics may as accurate as some advertisers imagine. Additionally, an attendee at an event in Canada gets confirmation that click data does play some role in organic search rankings. Also, EU renews a possible filter as part of copyright proposal Facebook Ad Metrics Questioned by Analyst View full discussion Facebook Ad Metrics may not as accurate as some advertisers imagine. It... [Read More...] The post Facebook Skewed User Data, Google on Use of Click D... →

Группа разработчиков из нескольких IT-компаний создала браузерный API, который позволит оплачивать онлайн-покупки товаров и услуг с помощью криптовалют. Разработка велась консорциумом World Wide Web (W3C) совместно с Microsoft, Google, Facebook, Apple и Mozilla. В настоящее время поддержка нового API внедряется в браузерах Google Chrome, Microsoft Edge, Webkit от Apple, Firefox Mozilla, Samsung Internet Browser и […]... →

What do you and researchers on Google’s Brain Team have most in common? You both probably spend a lot of time triaging email. In a Reddit AMA, 11 Google AI researchers took time to share the activities that consume the greatest chunks of their days. Email was a frequent topic of conversation in addition to less banal activities like skimming academic papers and brainstorming with… Read More... →

The U.S. Federal Election Commission (FEC) has voted to seek public views on whether there should be a change to the rules for political ads that extends disclaimer requirements to ads shown on digital platforms, such as Facebook and Google. Read More... →

The Google AdSense forum has begun lighting up with publishers complaining that their AdSense ads are no longer showing up on their web sites. There seems to be hundreds...... →

One of the most annoying things about surfing today’s web – besides all those ads, of course – is landing on a site and getting blasted by a video that starts playing automatically. Not only does the experience surprise and annoy web users, it can also consume power and use data – which is concerning for mobile users, in particular. Now Google says it will do… Read More... →

В начале лета в Apple заявили, что Safari будет блокировать трекеры, отслеживающие поведение пользователей. Google AdWords приготовил ответ. Какой? Читайте в дайджесте! Кроме того, вы узнаете о новом инструменте AdWords «Сводки», обязательном поведенческом таргетинге в Директе, грядущих изменениях экосистемы для издателей «ВКонтакте» и нововведениях в Instagram Stories. В Яндекс.Директе поведенческий таргетинг стал обязательным Из интерфейса […]... →

В начале лета в Apple заявили, что Safari будет блокировать трекеры, отслеживающие поведение пользователей. Google AdWords приготовил ответ. Какой? Читайте в дайджесте! Кроме того, вы узнаете о новом инструменте AdWords «Сводки», обязательном поведенческом таргетинге в Директе, грядущих изменениях экосистемы для издателей «ВКонтакте» и нововведениях в Instagram Stories. В Яндекс.Директе поведенческий таргетинг стал обязательным Из интерфейса […]... →

This week in search, I covered how the head of Google Brain said that Google uses click behavior, such as pogosticking in their search ranking algorithms...... →

Опубликованы результаты нового исследования важности ссылок от компании Stone Temple Consulting... →

The European Commission is preparing a list of legal options on how to make digital multinationals such as Amazon, Facebook and Google pay more tax, Reuters reports.  Read More... →

Новости в сфере рекламы и маркетинга за последнюю неделю.... →

Last night, big news came out that Facebook allows advertisers to reach Jew haters via ProPublica. It technically isn't just Facebook, anyone can try to buy keywords to target Jew Haters on Google - well, maybe...... →

As everyone in our space is getting ready for the Google mobile-first index and Google has suggest that you should go responsive before the mobile-first index rollout...... →

Интернет-холдинг «Яндекс» инициировал создание российских стандартов онлайн-рекламы. На базе некоммерческой организации IAB Russia появилась открытая рабочая группа, которая до конца этого года создаст такие стандарты и предложит сценарии их внедрения. Об этом сообщает пресс-служба IAB Russia. Предложение «Яндекса» поддержали РБК, СТС Медиа, IMHO, Weborama и другие члены IAB Russia. Участвовать в создании стандартов с правом совещательного голоса смогут также компании, которые не входят в IAB Russia. Станд... →

Google is testing showing a small map icon in the local panel results by the address line. This was pointed out to me recently by @thibaultadda but first noticed by @sergey_alakov months ago...... →

An SEO asked Google's John Mueller if HTML ID attributes can help with SEO and John said "no" on Twitter. To be honest, it is a bit hard to understand the question because of the english...... →

... →