Свежие новости и отзывы о Google

Posted by rjonesx.Alright, so here's the situation. You have a million-product website. Your competitors have a lot of the same products. You need unique content. What do you do? The same thing everyone does — you turn to user-generated content. Problem solved, right? User-generated content (UGC) can be an incredibly valuable source of content and organization, helping you build natural language descriptions and human-driven organization of site content. One common feature used by sites to take advantage of... →

Google объявила о запуске продаж интерактивных цифровых досок Jamboard, предназначенных для работы с другими сервисами компании. Устройство обойдётся в $4999, передаёт TechCrunch.... →

When Google launched its Accelerated Mobile Pages (AMP) project about a year and a half ago, the focus was squarely on speeding up mobile web pages, with a special emphasis on news sites. Over the last few months, both the scope of supported pages and the range of places where Google surfaces AMP pages increased. Now, the company is taking the next step by using the technologies it developed… Read More... →

At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same person has seen an ad. Unique Reach can aggregate impressions across devices, campaigns and formats. We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet,… Read More... →

Google is making it easier for IT admins to deploy and manage its Chrome browser in their businesses. The new Chrome Enterprise Bundle for gives admins a single installer for the Chrome browser, the Chrome Legacy Browser Support extension for running the occasional ActiveX widget, and a number of administrative policy templates. With the launch of Chrome 58, Google’s browser now… Read More... →

Microsoft CVP Yusuf Mehdi isn’t shy about mentioning the competition. As we discuss the company’s recent launch of Windows 10 S, he refers to the pared down operating system as a “Chromebook compete.” The company knows that Google is eating its lunch in K-12 here in the States, so it answered with its own version, and it’s not really making any bones about it. Gone… Read More... →

Google’s Jamboard is not a kitchen app for curating PB&J recipes – it’s a 55-inch digital whiteboard, with pen and touch input, companion iOS and Android apps, an Nvidia Jetson TX1 processor on board and 4K resolution. The behemoth is an enterprise-focused collaboration tool, that comes in three fun colors and has a stand that looks ripped from a Herman Miller catalog, and… Read More... →

Проект PandaDoc, представляющий комплексное решение для документооборота, привлек $15 млн инвестиций в раунде B. Лид-инвестором выступил фонд Rembrandt Venture Partners. Также участие в раунде приняли компании Microsoft Ventures, HubSpot, EBRD и Altos Ventures, сообщает Techcrunch. PandaDoc автоматизирует электронную доставку и подписание документов, в том числе и договоров. Также пользователям предлагаются аналитические инструменты, включающие точное время открытия, комментирования или подписание документ... →

Три совета по разработке диалогового интерфейса от команды Google.... →

И что нас ждет дальше... →

At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and… Read More... →

Google is announcing a major update to its store visits measurement tool today at its Google Marketing Next conference. Google has used anonymized location and contextual data since 2014 to estimate brick and mortar store visits spurred by online ads. The company is augmenting its existing models with deep learning to bring insights to even more customers. Omnichannel marketing is as big of… Read More... →

That Google algorithm update from last Wednesday seems to still be going on. Yesterday I posted a theory that was probably not fully accurate, hence a "theory." In short...... →

Google’s AlphaGo AI Go player has defeated Ke Jie, Go world champion, in the opening match of a three game series that will include matches with Jie on Thursday and Saturday. The win was by a narrow margin, but AlphaGo has been programmed to ensure victory, not to run up the score or devastate its opponent, so the margin by which it wins isn’t necessarily a good indicator of how… Read More... →

For the past several days...... →

Ramon Gulikers shared a photo with me on Twitter of Google testing displaying gray and/or green URLs in the snippets. Some are gray and some are green. Ramon said this is not based on what URL he has visited or clicked on in the past, but something else and he is not sure...... →

Marissa Nordahl, the Community & Social Media Manager at Google My Business announced in the Google My Business Help forums that Google is adding new notifications for Google My Business listings...... →

Google quietly posted on Google+ that they added the ability to segment your paid and organic traffic by device type. Google has added the ability to download this data from AdWords...... →

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Рекламодатели смогут выбрать сегментацию данных по устройству... →