Свежие новости и отзывы о Google

И что нас ждет дальше... →

At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and… Read More... →

Google is announcing a major update to its store visits measurement tool today at its Google Marketing Next conference. Google has used anonymized location and contextual data since 2014 to estimate brick and mortar store visits spurred by online ads. The company is augmenting its existing models with deep learning to bring insights to even more customers. Omnichannel marketing is as big of… Read More... →

That Google algorithm update from last Wednesday seems to still be going on. Yesterday I posted a theory that was probably not fully accurate, hence a "theory." In short...... →

Google’s AlphaGo AI Go player has defeated Ke Jie, Go world champion, in the opening match of a three game series that will include matches with Jie on Thursday and Saturday. The win was by a narrow margin, but AlphaGo has been programmed to ensure victory, not to run up the score or devastate its opponent, so the margin by which it wins isn’t necessarily a good indicator of how… Read More... →

For the past several days...... →

Ramon Gulikers shared a photo with me on Twitter of Google testing displaying gray and/or green URLs in the snippets. Some are gray and some are green. Ramon said this is not based on what URL he has visited or clicked on in the past, but something else and he is not sure...... →

Marissa Nordahl, the Community & Social Media Manager at Google My Business announced in the Google My Business Help forums that Google is adding new notifications for Google My Business listings...... →

Google quietly posted on Google+ that they added the ability to segment your paid and organic traffic by device type. Google has added the ability to download this data from AdWords...... →

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Рекламодатели смогут выбрать сегментацию данных по устройству... →

Команда Relap выбрала главное из материала Adweek о ситуации на рынке.... →

Новый тест в мобильном поиске... →

И к нему уже подключились Яндекс.Деньги... →

Google AdWords сообщил об обновлении отчёта «Реклама и обычные результаты поиска». Теперь при его скачивании рекламодатели смогут выбрать сегментацию данных по устройству. В результате они смогут видеть, как платный и органический трафик дополняют друг друга на смартфонах, планшетах и десктопах. Напомним, что отчет «Реклама и обычные результаты поиска» позволяет узнать, как часто и по каким запросам страницы […]... →

Posted by Dr-PeteIt's hardly surprising that Google Home is an extension of Google's search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There's an increasingly clear connection between Featured Snippets in search and voice answers. For example, let's say a hedgehog wanders into your house and you naturally find yourself wondering what you should feed it. You might search for "What do hedgehogs eat?" On desktop, you'd see a Featured Snippet like... →

Мобильные платежи Android Pay, Apple Pay и Samsung Pay слишком похожи друг на друга.... →

Google объявил, что начиная с 23 мая 2017 года пользователи Android в России смогут оплачивать онлайн и офлайн-покупки с помощью Android Pay. Сервис позволяет оплачивать товары и услуги в магазинах и приложениях с помощью устройств на базе Android 4.4 и выше. Для этого нужно установить приложение Android Pay и добавить свою кредитную или дебетовую карту Mastercard или Visa от банка-партнера. […]... →

Краткая инструкция для платёжной системы от Google.... →

Сервис для оплаты смартфоном будет совместим с ОС Android версии 4.4 и выше, а также с умными часами... →