Свежие новости и отзывы о Google

Google AdWords поделился результатами сравнительного анализа эффективности атрибуции на основе данных (data-driven) и по последнему клику (last click). Основной вывод гласит, что data-driven атрибуция позволяет получить больше конверсий при той же CPC. В Google также поделились несколькими примерами, иллюстрирующими полученные результаты. Так, фармацевтическая компания Medpex, используя интеллектуальное назначение ставок и атрибуцию на основе данных, увеличила […]... →

Posted by DmitryDragilevThis blog post was co-written with Brad Zomick, the former Director of Content Marketing at Pipedrive, where this case study took place. It’s tough out there for SEOs and content marketers. With the sheer amount of quality content being produced, it has become nearly impossible to stand out in most industries. Recently we were running content marketing for Pipedrive, a sales CRM. We created a content strategy that used educational sales content to educate and build trust with our tar... →

Google hasn’t had a terrific record with building social networks, but its Timeline feature for Google Maps is actually surprisingly similar to a primary facet of most social products, and it’s a very interesting addition to an app that has largely been focused solely on getting you from point A to B. Now, iOS users can find out what their Android counterparts have been enjoying… Read More... →

Mail.Ru Group последовала примеру «Яндекса» и направила в Google заявку на включение «Поиск Mail.Ru» в перечень поисковых систем, доступных для выбора на Android-устройствах, сообщили vc.ru в компании.... →

It’s been just under a year since Backblaze‘s B2 cloud storage service came out of beta. The platform’s main selling point at the time was definitely its pricing, which undercut virtually all of its larger competitors (think AWS, Google and Microsoft). Today, it’s launching a new round of price cuts, this time focused on download cost. Instead of $0.05 per gigabyte… Read More... →

As reported earlier this month, Google today has unveiled its new vision for Google Earth, the software that combines satellite imagery, topographic maps and 3D cities, to help you better visualize the planet. The company is now rolling out an update for Google Earth for web and Android, two years in the making, that will introduce features like guided tours, Knowledge cards, as well… Read More... →

Чтобы узнать, какой URL Google посчитал каноническим, можно использовать команду «info:». Такой совет дал представитель поиска Джон Мюллер во время очередной видеовстречи для вебмастеров. Иногда Google показывает в результатах поиска URL, который несколько отличается от актуального адреса страницы. Разобраться в этой ситуации поможет оператор «info:». «Введите info: перед URL и посмотрите, какой URL показывается в […]... →

PayPal is joining forces with Google’s Android Pay mobile payments platform, the companies announced this morning – an effort aimed at allowing PayPal to expand its footprint both within mobile applications as well as at brick-and-mortar retailers. The partnership will see PayPal becoming available as a payment method in the Android Pay service, which will allow U.S. users to pay… Read More... →

I want you to check your own sites and/or client sites and let me know if you saw a huge 50% or higher decline on March 7th...... →

A few months ago, I covered the topic of how long does it take to rank well in Google. In a Google video on how to hire an SEO, Google said "in most cases, SEOs need four months to a year to help your business first implement improvements and then see potential benefit...... →

Have you ever noticed that sometimes, Google shows a slightly different URL for your content in their search results? So maybe they show your normal URL with tracking parameters at the end? Or maybe something else but similar...... →

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Google и Ipsos проанализировали покупательское поведение тинейджеров в Сети... →

А Google выплатит штраф в 438 млн рублей... →

Mail.ru Group планирует направить Google предложение о заключении коммерческого соглашения, для того чтобы поисковик компании был включен в окно выбора в браузере Chrome. Об этом сообщает RNS со ссылкой на заявление Владимира Габриеляна, полученное через пресс-службу Mail.ru Group. Владимир Габриелян, вице-президент и технический директор Mail.Ru Group: «Да, мы планируем в течение ближайших 60 дней обратиться […]... →

Google разработает новый виджет Chrome, он заменит старый поисковой виджет Google на главном экране.... →

Posted by MiriamEllisQ: What kind of content should a local business develop?A: The kind that converts!Okay, you could have hit on that answer yourself, but as this post aims to demonstrate: There are almost as many user paths to conversion as there are customers in your city, and Your long-term goal is to become the authority in your industry and geography that consumers and search engines turn to.Google’s widely publicized concept of micro-moments has been questioned by some local SEOs for its possible ov... →

Today’s Stories  New York’s Taxi commission to propose in-app tipping requirement for Uber Google reaches $7.8 million settlement in its Android antitrust case in Russia Facebook issues statement after murder suspect shares video of shooting in Cleveland Instagram now lets you organize bookmarks into private collections Steve Jobs’ custom Apple I and other historic machines… Read More... →

Google announced this afternoon it’s adding new features to both Google Search and Google Play Newsstand that will help people keep up with their favorite teams and their standings during the NBA and the NHL playoffs. In Search, you’ll now find new Knowledge Panels with information directly from the teams, like highlights, photos or GIFs, for NHL, NBA as well as MLB teams.… Read More... →

Котировки голландской Yandex N.V., контролирующей российскую компанию Яндекс, после открытия торгов на Nasdaq в понедельник выросли почти на 7%. Как сообщает «Интерфакс», бумаги торгуются по $24,315, что на 6,88% больше цены предыдущего закрытия. Как сообщалось ранее, сегодня ФАС России и американская компания Google пришли к мировому соглашению, по условиям которого магазин приложений не будет отвязан […]... →