Свежие новости и отзывы о Google

Posted by ryanwashereHow are you using remarketing on Facebook? If you've ever felt frustrated about the ROI on FB ads, it just may be time to give them another chance. In today's guest-hosted Whiteboard Friday, Ryan Stewart outlines his process for using remarketing and targeted content creation to get more conversions out of your Facebook ad spend. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHello, Moz fans. My name is Ryan Stewart. I own digital... →

Posted by Gab-GoldenbergI'd like to share 10 lessons I wish someone had taught me when I started out in SEO and conversion rate optimization. I recently celebrated 10 years in digital marketing and this is my way of giving back to the community. Thanks also to my fellow marketing consultants who shared illustrative anecdotes for this article.#10: The details and technology change, but the principles remain the sameWhen I started doing SEO, you had people debating if content or links were more important. Gue... →

Today Google added a new “fact-check” tag to its popular Google News service. The site aggregates popular timely news from multiple sources and has traditionally grouped them with tags like “opinion,” “local source,” and “highly cited.” Now readers can see highlighted fact-checks right next to trending stories. The company cites the growing… Read More... →

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google: Penguin 4.0 Now Completely Rolled Out Google's Penguin 4...... →

Facebook wants you to lean back and watch its News Feed videos on your television with a new feature that lets you stream clips via Apple TV, Airplay device, Google Chromecast, and Google Cast devices. The move could help Facebook generate more video ad revenue, and increase usage time by giving people the richest possible viewing experience while at home. To use the feature, just find a video… Read More... →

Каждый месяц vc.ru совместно с YouTube публикует «YouTube Ads Leaderboard» и подводит итоги по самым популярным рекламным роликам, размещенным на видеохостинге. Комментируют работы креативный директор «Google Россия» Марко Кремона и представители российских рекламных агентств. Редакция рубрики Digital публикует список за июль 2016 года.... →

It’s been a good week for Science, a five-year-old, L.A.-based startup studio that’s known for both funding nascent startups and incubating them, including FameBit, a three-year-old outfit that helps marketers connect with digital influencers and  sold on Wednesday to Google. Science was the majority owner. FamebBit was the firm’s third exit of the year,… Read More... →

В 2007 году Google добавил в Search Console возможность понижать рейтинг URL, используемых в качестве ссылок сайта. Таким образом, можно было убрать из результатов поиска неподходящие или неправильные ссылки. Теперь эта функция отключена. В Google данное изменение прокомментировали так: «Наши алгоритмы стали намного лучше находить, создавать и отображать релевантные ссылки сайта. Нам кажется, пришло время […]... →

Samsung is hoping to keep its customers with incentives, including a $100 credit for Note 7 owners who stick with a Samsung device as their replacement hardware. But carriers are leaving the door open for buyers to pick whatever kind of smartphone they want instead. A new survey conducted by e-commerce agency Branding Brand suggests that a decent number may end up moving to other brands,… Read More... →

Теперь он окончательно стал частью основного алгоритма ... →

Google Photos was already one of the smartest cloud photo services available today, thanks to its search technology and built-in assistant that automatically creates collages, animations and more from your uploads. Now, the company is upgrading its service again, with a bevy of new features aimed at helping you revisit your memories and generally better enjoy your photos. This update… Read More... →

Запуск обновления Google Penguin 4.0 полностью завершён. Представитель поиска Гэри Илш подтвердил эту информацию в Twitter: @jenstar yes, eh — Gary Illyes (@methode) 13 октября 2016 г. Теперь этот фильтр работает в режиме реального времени и является частью основного алгоритма Google. Напомним, что Google приступил к запуску Penguin 4.0 23 сентября. Сайты начали выходить из-под фильтра в районе 28 […]... →

The European Competition Commission has given Google another three weeks to file a response to formal charges that its Shopping price comparison service unfairly demotes rival services in search results. Read More... →

This happens all the time for what I write here or at Search Engine Land - I write something, and someone will say "Barry wrote this at SER" or something like that...... →

This week we reported that Google's Penguin algorithm doesn't use machine learning. This was based on what Gary Illyes told us on Twitter. But then someone asked John Mueller of Google answered the question differently...... →

Ever since Google announced Penguin 4.0...... →

Back in 2011 Google added a feature to Search Console, back then known as Webmaster Tools...... →

Google's Penguin 4.0 algorithm, the real time granular version, is now fully rolled out. We've been covering Penguin...... →

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В сервисе Google Фото появилось несколько новых «умных» функций. Теперь при загрузке перевёрнутых фотографий, сервис уведомит об этом пользователя и предложит ему автоматически исправить снимки. На вкладке «Ассистент» можно будет выбрать фотографии, которые нужно повернуть. При нажатии на кнопку «Сохранить» Google автоматически отредактирует все снимки. «Вам больше не нужно этим заниматься, машинное обучение в Google Фото сделает всю […]... →