Свежие новости и отзывы о Google

Google представил новую версию инструмента для проверки удобства просмотра сайта на мобильных устройствах (Mobile Friendly Test). Она доступна по адресу: search.google.com/search-console/mobile-friendly. Эта версия отличается более чистым дизайном и работает быстрее, чем предыдущая. Выглядит она так: На скриншоте ниже – старая версия инструмента, которая по-прежнему доступна по адресу: https://www.google.com/webmasters/tools/mobile-friendly/. «Обновлённый инструмент оставляет нам пространство для улучшени... →

Что такое персонализированные отчеты и как их создать, плюс – несколько примеров полезных готовых отчетов... →

Posted by JamesAgate[Estimated read time: 9 minutes] For the most part, articles on content promotion focus on launching new content. Today I want to focus on getting the most out of (and in some cases, breathing new life into) existing content. We frequently see clients that have a variety of content assets already. Where possible, I always advocate using what's on hand over indiscriminately pumping out new content. For the following exercise, we need to start by identifying the content assets; we’ll be lo... →

Oracle and Google are back in the courtroom again — the same court they started in back in 2010, when Oracle first sued Google over the company’s use of 37 Java APIs in its Android operating system. The case, first decided in favor of Google, bounced up to an appeals court and was reversed, then appealed to the Supreme Court, which declined to hear the case. Now Oracle’s… Read More... →

One day a year, Google gathers all sides of the industry to show off everything the company has been cooking up for the past twelve months. From all new Android to automated automobiles, it’s the day they unveil everything they’ve worked so hard (with varying degrees of success) to keep secret. Tomorrow is that day — Google’s I/O Keynote. So what will we see? We… Read More... →

Oracle and Google continue to fight it out in a retrial over $9 billion that Oracle claims Google owes it for using its Java code in its popular Android mobile platform. And in the process, we’re also hearing details about other companies that may not have been known before. Today it was the turn of Amazon, which Oracle today said ran Java in its Kindle Paperwhite, but only after… Read More... →

T-Mobile is again expanding its Binge On program, with news this morning that a number of video services, including Google Play Music, NBC, TIDAL, Spotify, Radio Disney and others, will now be made available for streaming without impacting customers’ data plans. Some of these companies were previously available under T-Mobile’s Music Freedom plan, but had not yet signed up… Read More... →

Google’s Cultural Institute, the company’s initiative to preserve the world’s culture and history by bringing it online, has this morning unveiled a new project aimed at allowing web users the ability to view art up close – down to the very brushstrokes. Google had invented a new camera it’s dubbing the “Art Camera,” which is a custom-built,… Read More... →

So much for pomp and circumstance. A day ahead of Google I/O’s official kick off, Morotola/Lenovo has spilled the beans about three new versions of the company’s warmly received Moto G line of budget handsets. With a naming scheme that will surely bring a wave of nostalgia to early-00s gaming fans and Power Mac owners alike, all three phones carry some iteration of the G4 naming… Read More... →

As more of today’s consumers shop online using their mobile devices, often bypassing Google for e-commerce sites directly – and especially Amazon – Google has moved to combat the trend by launching its own visual shopping ads. Announced just ahead of its annual I/O developer conference this week, Google unveiled Shopping ads on image search. That means when shoppers are… Read More... →

During the Stone Temple Consulting Q&A with Gary Illyes on YouTube the other week, he spoke about crawl budget and how Google doesn't necessarily crawl based on crawl budget. He said internally...... →

As you know, Google Search Console will let you track your app's analytics and crawl stats for Android apps. It also lets iOS app developers submit their iOS apps so they can do the app association to their web site...... →

After it leaking that Google was testing a new mobile friendly testing tool a couple weeks ago, today, Google officially announced the new tool. The new tool is slicker, less frightening, then the original tool...... →

It is official, after months of testing ads on Google Images, now Google announced image search will have Google Shopping Ads. Google said they are "introducing Shopping ads on image search...... →

Google quietly announced on Google+ that you can now set your timezones for your AdWords conversion imports. Google wrote that you can "set time zones for your conversion imports with time zone IDs." The time zone IDs are listed over here...... →

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Энтони Левандовски (Anthony Levandowski) и ещё три бывших инженера Google запустили стартап Otto, который занимается созданием самоуправляемых грузовиков для дальнобойщиков. Такие машины призваны ускорить перевозку грузов, пишет BackChannel.... →

Google Adwords снял ограничение на период хранения электронных адресов в списках Customer Match.  При входе в учётную запись рекламодатели в США видят уведомление об отмене лимита в 180 дней. При этом статус всех списков email-адресов был изменён на «No expiration» («Неограниченный срок»): Изменение позволит рекламодателям привлекать клиентов сезонно, запускать кампании для повторных заказов и апсейлов по истечении 180 дней. Теперь они смогут использовать стратегии, ориентированные на более длительные цик... →

Posted by rjonesx.[Estimated read time: 13 minutes] I joined Moz in August of 2015 and fell right into the middle of something great. Rand had brought his broad vision of a refined yet comprehensive SEO keyword tool to a talented team of developers, designers, data scientists and project managers... and now, me. I was hoping to ease in with a project that was right up my wheelhouse, so when the "Volume" metric in Keyword Explorer was pitched as something I could work on, I jumped right on it. In my mind, I ... →

При входе в аккаунт AdWords рекламодатели из США получили оповещение, что лимит в 180 дней отменен... →