Свежие новости и отзывы о Google

Posted by karl62We came across a case study on YouMoz with an interesting experiment to find out if traffic and rankings of blog posts could be increased by just changing their publishing dates. Specifically, the author tested to see...If you update a blog post's date, will it receive a boost in the search engine results pages (SERPs)? Can you fake freshness? Do you have to make changes to the content? If there is a boost present, how long does it last? Our experiment: overviewWe set up a test of our own te... →

Самые популярные и обсуждаемые тексты уходящей недели на vc.ru — в традиционном воскресном дайджесте.... →

Google ожидают большие перемены и они должны произойти уже в ближайшее время. Поисковой строки на Google.com уже недостаточно — компании нужно искать новый способ общения с пользователем, считает Виктор Лакерсон (Victor Luckerson) автор издания Time.Редакция vc.ru публикует перевод материала, в котором топ-менеджеры Google и эксперты рассуждают о том, в каком направлении компания будет двигаться в будущем.... →

FEATURE: Many companies have tried, and are trying, to remove the friction from the event discovery process. The perennial problem of what to do on any given evening may lead you to any number of sources — Google, Ticketmaster, Timeout, Eventbrite, or some combination. But one company is setting out to become the automatic go-to for […]... →

Not every new idea is destined to be great. Sometimes even the most promising concepts end up in the scrap pile. You probably never heard about Google Here, but the project was so big that Alphabet CEO Larry Page himself made the final decision to abandon it. Aimed at smartphone users, Here would have allowed companies to interact with users by location. For instance, someone in a Gap… Read More... →

Генеральный партнёр фонда Google Ventures и колумнист Techcrunch MG Siegler опубликовал в своём блоге заметку, посвященную интернет-комментаторам. По его мнению, предпринимателям не стоит воспринимать близко к сердцу все слова интернет-пользователей, даже если они являются известными людьми.... →

You can't guarantee first-page website ranking with the same bag of black hat tricks. Today, there's a new content-driven, user-focused approach to SEO. The post How to Help Your New Website Get Indexed on Google by @neilpatel appeared first on Search Engine Journal .... →

Google has applied for a patent on a surgical system for removing biological tissue with a laser that delivers electromagnetic radiation. The patent was published yesterday. Google first applied for it in May 2014, long before Google established the umbrella company Alphabet, which includes the standalone life sciences company that was spun out of the […]... →

Недавно Google оформила любопытный патент... →

Microsoft has now made good on its earlier promise that it would soon roll out a beta version of its Cortana personal assistant – a rival to Apple’s Siri and Google Now – to users of iOS devices. This week, a handful of testers who signed up to trial the new app were notified by way of email that the iOS version of Cortana was available for download. The beta version of… Read More... →

Global Marketing News - 27th November 2015 Google reveals "right to be forgotten" leaderboard Google has released a transparency report detailing "right to be forgotten" requests it has received from Europeans since May 2014.... →

Barrie Smith put together this guide to highlight nine roadblocks that could be holding your website back from Google ranking success. The post 9 Roadblocks That Could be Harming Your Google Rankings by @barriesmithii appeared first on Search Engine Journal .... →

Get ready for the Google Monocle. The U.S. Patent and Trademark Office has granted a new patent to Google for a potential upcoming version of Google Glass. The best way to put it is that it doesn’t look like a pair of glasses anymore — it’s a glorious monocle that wraps around your head. Read More... →

TIME has this great piece on Google Now and a prototype of the communicator that Captain Picard and company use to interact with the Enterprise on Google's search czar Amit Singhal. It is basically something you tap, ask a question...... →

Google has about 60,000 employees, well 59,976 according to Google search. And of those people, very few have access to see and touch the Google search algorithm. I always wondered who had access. Meaning...... →

Recode reported Tuesday that an error in Google's search code that was pushed to production in error caused Google competitors in the local space...... →

Google released an update to their transparency report and with that, listed the top ten sites most impacted by URL removals based on requests for content to be removed from Google...... →

Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads [Infographic] - Google has created a new infographic which looks at in-store traffic patterns over the holiday season, using anonymized Location History records.... →

Текст доклада Николая Хиврина с конференции Оптимизация 2015. За последнее время в поисковом продвижении становится все больше различных каналов, которые необходимо учитывать и организовывать работу с ними. Как правило, удобно выделять не только поисковые системы, но и различные поиски, через которые пользователь может добраться до целевого сайта. Множество поисков, а не поисковых системРазделение поисков можно сделать в несколько этапов: 1. Поисковая система 2. Регион 3. Тип поиска (органическая выдача, ко... →

В 2015 году в реальном секторе 30% обращений через интернет совершается через мобильные устройства, при этом конверсия в обращение с мобильных устройств превысила конверсию с десктопа на 22% (1,92% в 2015 году против 1,57% в 2014 году). Об этом сообщает компания Calltouch, которая провела исследование рекламных источников для обращений и заявок. Всего количество обращений с мобильных устройств выросло на 28% по сравнению с октябрем 2014 года. Главным фактором роста стало резкое увеличение адаптированных по... →