Свежие новости и отзывы о Google

Аналитическая компания comScore опубликовала отчёт о состоянии рынка десктопного поиска в США за октябрь 2015 года. Согласно представленным данным, доля Google стабилизировалась на уровне около 64%, а доли Bing и Yahoo остались практически без изменений по сравнению с предыдущим месяцем. При этом в октябре наблюдался рост совокупного объёма поисковых запросов на 2% по сравнению с сентябрём. В числовом эквиваленте он представляет собой дополнительные 340 млн запросов. С точки зрения платного поиска, это по... →

Join the Google Analytics Certified Partners for Google Analytics Conference Nordic in Sweden. The event takes place August 26 in Stockholm, Sweden, and is followed by a workshop on August 27. Started based on an initiative by Outfox , who gathered the other Google Analytics Certified Partners, the conference is now returning for the fifth consecutive year.... →

По мнению экспертов отрасли, Google учитывает поведенческие факторы в ранжировании мобильных приложений. На днях Барри Шварц (Barry Schwartz) из Search Engine Land поделился своим видением того, как Google ранжирует контент приложений. Google использует новый App Indexing API для понимания контента и поведения пользователей внутри приложения. В API разработчики отправляют Google URI (универсальный идентификатор ресурса), а также заголовок и описание контента для этого URI внутри приложения. Таким образом,... →

Posted by Paddy_MooganContent marketing is hard. The problem is that the process looks easy. You brainstorm some ideas, choose one that you like, design and build it, do some outreach and you get traffic, links and social shares. Job done. It's a bit like link building, where someone may say, "Just build great content and the links will come." Unfortunately, it's very rarely that straightforward. Yes, sometimes you can get lucky and something will fly with little effort. But anyone that says that content ma... →

Соцсеть Facebook выпустила приложение для рабочих переписок Work Chat. Сервис должен стать альтернативой корпоративному мессенджеру Slack. Версия Work Chat для Android уже доступна в Google Play, приложение для iOS появится позднее.... →

NASA today sent out invitations to journalists for a tour of its Quantum Artificial Intelligence Laboratory, a joint project with NASA, Google, and the Universities Space Research Association located at NASA Ames Research Center in Silicon Valley. Media will be able to photograph the quantum computing hardware at the facility for the first time, according […]... →

I’m a fan of Google Trends. Whenever a new meme pops up or some major news breaks, I head there to check how interested people are in said information and whether they’ve been interested all along, when it got really hot…and when it became not. A simple site called trendquiz uses Google Trends data to quiz you on whether you can pick out what the trend line is, and it gives… Read More... →

You can do a lot of things with the iPad Pro. One of my favorite things to do is to write, so naturally, once I got my hands on one of these fancy new tablets from Apple, I wanted to do some writing. So I installed Microsoft Word and Google Docs on it. But Microsoft […]... →

BEIJING/HONG KONG (By Paul Carsten and Yimou Lee, Reuters) – Google, part of Alphabet Inc , aims to launch the China version of its Google Play smartphone app store next year, according to people familiar with the matter, its first major foray in the market since ending localized product support in 2010. The Google Play […]... →

Remember Google Plus? It had a hard time catching on, and this has been a rough year for it. Well, just this week it got a fancy new style and some updated features. Can you believe it? Yeah, our communities had a hard time believing it too. In other buzz, we’ve got a great conversation between experts on WebmasterWorld to share about living in the post-Panda apocalypse. It’s no Fallout... [Read More...] The post Living in a Post Panda World: Weekly Forum Update appeared first on Internet Marketing Ninjas B... →

Over the last year, three people have jumped ship from Google and landed at ZIRX, an on-demand valet and car services startup. The recent new hires include Christopher Knape, Jo Hainsworth and Richard Magee. Knape, who spent five years leading analytics and business development at Google Play and YouTube, joined ZIRX in April as head of consumer product. Hainsworth, who worked in consumer… Read More... →

Global Marketing News - 20th November 2015 Naver embarks on mobile-only strategy The leading South Korean search company Naver has announced that it will be entering into a mobile-only strategy, pitching it into direct competition with other mobile-based service giants such as Google and Alibaba. It will be reorganising all of its services, including its search,... →

This was a pretty busy week in search with some pretty important changes. First, many are seeing ranking changes in Google but Googleâs John Mueller said there...... →

REVIEW: The second generation of virtual reality is now officially a full-blown consumer product. We can no longer linger around the outer rim of virtual reality, dipping our toes into the water, while holding a Google Cardboard box over our eyes and exclaiming, “This is the future of consumer entertainment!” The idea is no longer the […]... →

The American Cancer Society has been working for more than 100 years to find a cure for cancer and to help patients fight back, get well and stay well. Today, the Society uses a number of websites and mobile apps to provide information on cancer detection and treatment, offer volunteer opportunities, and accept donations.... →

Google планирует организовать юридическую поддержку авторам контента, которые столкнулись с претензиями о том, что нарушают авторские права. Об этом говорится в сообщении руководителя подразделения по охране авторских прав Фреда фон Ломанна в официальном блоге компании.... →

For the first time ever, Google has released the full and complete version of the Search Quality Rating Guidelines that Search Quality Raters at Google use to rate the quality of the Google search results.... →

Google обновил Редактор AdWords до версии 11.2, добавив поддержку торговых кампаний и расширений вызова. Загрузить приложение можно по ссылке. Что нового в этой версии: Поддержка торговых кампаний и списков ремаркетинга. Редактор отобразит изменения, загруженные из CSV-файла. С помощью списков ремаркетинга рекламодатели смогут управлять ставками и повторно вовлекать лояльных клиентов или же пользователей, ранее посещавших сайт. Поддержка расширений вызова. Теперь пользователи Редактора смогут добавлять в об... →

Yesterday, I wrote a story on how Google ranks app content at Search Engine Land. You have to read it but let me give you the short version here. Google uses the Google App Indexing API... →

Maybe I am reading too much into this, well - I won't read into it at all. Matt Cutts of Google posted on Twitter that he is trying to...... →