Свежие новости и отзывы о Google

UX-дизайнер Google Рейчел Инман, работающая над проектом Google Earth Engine рассказала обозревателю vc.ru о том, какие ошибки чаще всего допускают UX-специалисты, почему Google возвращает объем в Material Design и зачем дизайнерам нужен сторителлинг.... →

Augmented reality startup Blippar is broadening its horizons today with the launch of a new virtual reality app aimed at kids. Founded out of London in 2011, Blippar made a name for itself with some notable tie-ups with big-brand market campaigns, including movie trailers, Kit Kat wrappers, and Guinness — you download the Blippar app, […]... →

Every few days or so, I get an email, tweet or mention from someone telling me they found something amazing. Google is showing answers directly in the search box...... →

Google's John Mueller said on Twitter that Google will see links on a page that are not hyperlinks, they will consider them links, but will not pass any PageRank or link signals to the link. John wrote "we can pick up links from text too, but they don't pass PR...... →

A Google Webmaster Help thread has a webmaster who has deployed App Indexing and is upset because the content mismatch report within the Google Search Console seems to have stopped producing data. Supposedly, the data has not updated since September 9th...... →

Bloomberg reported yesterday about a new method Google uses to interpret a "very large fraction" of the search queries they see every day. The new method is called "RankBrain" and has already been live in Google for months now...... →

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A new report from Zillow puts an unsettling number on the growing divide between Silicon Valley’s haves and have-nots. According to Zillow, the Seattle-based online real estate marketplace, employees of tech giants Google, Facebook and Apple not only live in homes far above the value of the typical local resident, but their homes are appreciating in […]... →

SEJ's Brent Csutoras speaks with John Brown, Google's new Head of Publisher Policy Communications. The post Google Gets Transparent: Interview With John Brown, The Head of Publisher Policy by @brentcsutoras appeared first on Search Engine Journal .... →

Корпорация реализовала мечту жительницы Калифорнии... →

Европейские регуляторы будут оказывать давление на холдинг Alphabet по нескольким направлениям... →

RankBrain призван помочь Google лучше понимать потребности пользователей и сделать выдачу более релевантной

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При использовании коротких ссылок вебмастера с помощью атрибута rel=canonical могут указать для поисковой системы основной URL, однако острой необходимости в этом нет. Об этом заявил специалист службы качества Google Джон Мюллер (John Mueller). Один из вебмастеров задал Мюллеру в Twitter вопрос: понимает ли Google, что ссылка была сокращена с помощью специального сервиса (goo.gl или bit.ly), и не будет ли поисковик расценивать такую страницу как взломанную? Есть ли способ сообщить об использовании таких се... →

Posted by BradsDealsWhen you’re working in a highly competitive, fast-moving niche, keeping up with the latest developments can be like trying to drink from a fire hose. Because of the volume and velocity, it’s necessary to be as streamlined as possible while diving deep into the material at the same time. Being able to react to the most important material as quickly as possible is critical.As a white hat affiliate marketer operating at scale, I keep a close eye on more than a few topics. At Brad’s Deals, o... →

Google wants to make its six-week old mobile payments service sticky, but to do so it has to find ways to incentivise users back into the app time and again, rather than using a competing offering — or simply reverting to more traditional methods such as credit card or cash. Android Pay, launched in early September in the […]... →

Google uses an AI called RankBrain to handle first-time queries The post Google Uses 'RankBrain' To Answer Queries That Have Never Been Searched Before by @mattsouthern appeared first on Search Engine Journal .... →

To Be Useful, Or Interesting Google has a big head start, as it launched Now back in 2012. Now has tons of functionality, mostly surrounding objective data. It can pull relevant info like flight times and changes from your email, display breaking world news updates, or give you a heads up about traffic between your home and office. Its latest trick, Google Now On Tap, can surface… Read More... →

Posted by Bill.SebaldA process can easily become a habit. A habit may not change without awareness or intervention.Before it becomes a habit, a process should be adjusted to change along with new goals, constant learning, experimentation, and so on. Considering your time in analytics, are you engaging in a process, or in an outdated habit?That’s a real question that digital marketing practitioners should ask themselves. Inherently, marketers tend to be buried with work, reusing templates to speed up results... →

Представитель Google Грег Коррадо (Greg Corrado), рассказал о существовании в поисковой системе важного для ранжирования сигнала – RankBrain. На данный момент известно, что сигнал, созданный на базе алгоритмов машинного обучения, ежедневно обрабатывает до 15% поисковых запросов и является одним из самых значимых факторов ранжирования для Google. На сегодняшний день RankBrain способен за сутки обрабатывать миллиарды страниц в интернете, анализируя их на соответствие запросу. С этой целью математическая моде... →

SEJ news and updates about how SEO disrupts analytics, Google's new Tech Entrepreneurship Nanodegree, and top posts for the past week. The post SEJ Wrap-Up: How #SEO Disrupts Analytics, Google Introduces Tech Entrepreneurship Nanodegree by @megcabrera appeared first on Search Engine Journal .... →