Свежие новости и отзывы о Google

Google будет использовать искусственный интеллект для создания рекламы... →

What a busy week, we had Google confirm it is working on an all-new search engine that uses AI and Bard. There is no ETA for when that will go live, but in the coming months...... →

For the past several weeks, publishers have been complaining about an issue with Google AdSense reporting that their Google AdSense ads have been getting zero clicks. This has become known as the 0 clicks bug.... →

Remember a few weeks ago; I showed a test where Google Ads allowed some advertisers to use AI to generate ad copy for their search ads? Well, the Financial Times reported that Google held an internal presentation showing how Google plans to add generative AI in ads.... →

Google has updated its documented ranking systems page over here to remove four ranking systems from the list, including removing three ranking systems. Google has removed the page experience system from the main list, not adding it to the retired list, and removed mobile-friendly ranking, page speed, and secure sites systems from the retired list.... →

When the horrific Louisville shooting happened several days ago, SEOs began to notice a new box in the Google search results labeled "lives affected." It was a box that showed the latest horror from that shooting.... →

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Last year’s techwide reckoning continues. In 2023, layoffs have yet again cost tens of thousands of tech workers their jobs; this time, the workforce reductions have been driven by the biggest names in tech like Google, Amazon, Microsoft, Yahoo and Zoom. Startups, too, have announced cuts across all sectors, from crypto to enterprise SaaS.  The […] A comprehensive list of 2023 tech layoffs by Natasha Mascarenhas originally published on TechCrunch... →

Looker Studio, который раньше назывался Google Data Studio (GDS), — бесплатный сервис для визуализации данных. Он не собирает статистику или параметры сам, а получает их из внешних источников и помогает создавать наглядные отчеты. В этом материале команда ROMI center расскажет, какие возможности есть у Looker Studio и как маркетологу настроить связку Google Analytics и Looker Studio […]... →

Алгоритм сгенерирует рекламу после обработки изображений, видео и текстов... →

Google is hoping to speed along the resolution of its antitrust legal battle with Fortnite maker Epic Games, Match Group, and state Attorneys General. In a new filing, Google’s legal team is now asking the court to dismiss several of the plaintiffs’ arguments regarding the nature of its app store business, revenue-sharing agreements, and other […] Google asks court to dismiss multiple claims in Epic Games antitrust trial by Sarah Perez originally published on TechCrunch... →

Чтобы ваш сайт попал в топ Google, он должен соответствовать многим требованиям и критериям. Поисковая система использует целый ряд алгоритмов и фильтров для всесторонней оценки сайта: YMYL — категория сайтов и E-E-A-T — критерии оценки контента для YMYL-сайтов. Mobile-first Indexing … Читать далее → Сообщение Links.Sape для REG.RU: Гайд по алгоритмам Google появились сначала на Блог компании Sape.... →

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has said page experience is now part of what makes content helpful...... →

As Google looks to maintain pace in AI with the rest of the tech giants, it’s consolidating its AI research divisions. Google today announced Google DeepMind, a new unit made up of the DeepMind team and the Google Brain team from Google Research. In a blog post, DeepMind co-founder and CEO Demis Hassabis said that […] Google consolidates AI research divisions into Google DeepMind by Kyle Wiggers originally published on TechCrunch... →

Google Fi, the cell phone carrier operated by Google, is getting a series of new updates and rebranding to Google Fi Wireless. The rebrand adds a bit of clarity about what exactly the service offers to its customers. As for the new updates, Google Fi Wireless is adding cellular connectivity for the Pixel Watch or […] Google Fi gets a rebrand, expanded smartwatch support, new free trial option and more by Aisha Malik originally published on TechCrunch... →

I find myself going back to traditional search over asking AI-based search for answers, and I was curious if I am alone or not. So I created a number of polls on Twitter asking if search marketers are using AI-search or traditional search more and if so, are they using ChatGPT, Bing Chat or Google Bard.... →

Yesterday, Google announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation. Google also made some other changes to this document, which I will detail below.... →

In the coming months, Google will deprecate the page experience report within Google Search Console, the mobile usability report, and the mobile-friendly testing tool. The core web vitals and HTTPs report will remain in Google Search Console.... →

Google has launched some goodies for news publishers, including a new Reader Revenue Manager within the Google Publisher Center and a Subscribed content report in Google Search Console.... →

Google Bard is rolling out an update to make the draft responses more distinct from each other, while Bing Chat has rolled out cleaner and nicer formatted math formulas.... →