Свежие новости и отзывы о Google

В SEO-сообществе бытует мнение, что внешние ссылки сайта являются фактором ранжирования Google. Исходя из этой позиции, если ресурс ссылается на качественные источники, это может улучшить его позиции в выдаче поисковика. Однако специалист отдела качества поиска Google Джон Мюллер (John Mueller) считает по-другому. По словам Мюллера, Google не даёт сайту какого-либо SEO-преимущества на основании того, на кого он ссылается. Во время очередной видеовстречи для вебмастеров один из участников задал следующий в... →

Over the next few weeks Google will be rolling out ad targeting by e-mail address. The post Google AdWords to Introduce Ad Targeting by E-mail Address by @mattsouthern appeared first on Search Engine Journal .... →

Posted by ryanwashereIn my 28 years on this planet, I've come to accept two things as fact: The sun rises every morning. Marketers screw everything up. Because of fact No. 2, I had to stop selling SEO. Why? Here's an interaction I used to have five times a day. *Phone rings* Me: "This is Ryan Stewart with WEBRIS. How can I help you?" Caller: "I'm looking for SEO for [domain.com]. I want to rank for "[keyword terms x, y, and z]. Can you guys handle that?"Me: I'm over it. I'm tired of explaining to people SE... →

Posted by rjonesx.As much as we like to debate content vs. links, sometimes great content just seems to dominate. I don't mean to say that great content doesn't get great links, or that the purposes of creating great content is not to get links, but simply that some content on the web seems to shine through the SERPs. Content might not be king, but it has lot of sway in Google's kingdom. After sifting through tons of SERP data to find million dollar answer boxes (answer box results that rank at the top for ... →

Ever since Google has closed its Google Plus authorship program, you might have had “Authorship is dead” sentiment all over the place. The truth is, that was an absolutely different type of authorship than what we are going to talk today. Google Plus authorship has never been a ranking signal while mapping authors and figuring authorship and influence signals has been on Google’s agenda for ages. Authorship = All kinds... [Read More...] The post Authorship and Author Rank: HUGE Signal Most People are Missin... →

Posted by David Quaid, Software Engineer, Google Expeditions (Cross-posted on the Official Google Blog .) At the Bronx Latin School in New York City, teacher Katrina Roman says the topic of ancient history doesn't usually set students abuzz. But this week, they took a field trip to ancient Aztec ruins using Google Expeditions, a virtual reality teaching tool built with Google Cardboard. Normally, their assignment would involve poring over photocopied photographs,... →

Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid more attention to since Google switched to three-packs.... →

Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid more attention to since Google switched to three-packs.... →

At the Bronx Latin School in New York City, teacher Katrina Roman says the topic of ancient history doesn't usually set students abuzz. But this week, they took a field trip to ancient Aztec ruins using Google Expeditions, a virtual reality teaching tool built with Google Cardboard. Normally, their assignment would involve poring over photocopied photographs, but instead, they stood at the top of Chichen Itza, then examined detailed carvings at Tenochtitlan.... →

Google wants to help measure air pollution while also mapping air quality in our communities. The company announced that it will be using its Street View cars to traverse through California to understand how safe the air is. It will be using sensors provided by Aclima to collect the data which will be transformed into […]... →

At Apple’s last event we heard about their plans for Apple TV. It’s something we’ve all been waiting for…APPS! On the TV! It’s set to ship in October and goes for $149 and $199. Meanwhile, Google hasn’t had its head in the sand in Mountain View when it comes to the living room. Its Chromecast has been a modest success as far as I can tell and the device is… Read More... →

Any parent reading this — not to mention any former child — understands the power that a personalized something can have for a child. A London-based, Google Ventures-backed company has developed a mass-customized publishing system that takes that to the nth degree for children’s picture books. This week, the Lost My Name company is releasing its […]... →

Earlier this year at its I/O developer conference, Google announced ‘Expeditions,’ an app that lets teachers create synchronized virtual school trips using the company’s Cardboard virtual reality viewer. At the time, Google said it would have more news about Expeditions in the fall and as promised, it gave us an update today. The company is taking Expeditions on the road and… Read More... →

Google today announced a change that should help Android developers who are building more complex apps and games: The size limit allowed on Google Play has been increased from 50MB to 100MB. While it’s possible to build an Android app or game of any size, the Play store has a cap. This limit serves two […]... →

Google is today introducing the Expeditions Pioneer Program, a new initiative to help teachers and students use virtual reality in schools around the world. At the center of the new program — which follows Google’s introduction of Expeditions in May — is, of course, the Google Cardboard virtual reality headset, or the View-Master augmented reality […]... →

Steve Jurvetson is widely recognized as among the smartest people in Silicon Valley, which is saying something. He graduated from Stanford at the top of his class in two-and-a-half years. He hangs out with people like Google cofounder Larry Page (and keeps up with them). As a venture capitalist, he may also have more billion-dollar bets to his name than anyone else, including Hotmail, Kana… Read More... →

Команда компании по оптимизации приложений для App Store и Google Play Apptimist поделилась с редакторами рубрики Growth Hacks материалом с советами по увеличению органического трафика за счет длинных поисковых запросов.... →

Asana, a company that provides tools to help teams collaborate, has hired Chris Farinacci, now formerly of Google, to run its business operations. At Google, Farinacci worked for nearly a half decade on the Google for Work team. That stint came after time in marketing at Oracle, and Agile Software for the technology worker. Given that pedigree, it isn’t hard to see why Asana would… Read More... →

SEJ news and updates about Google+, worry-free SEO tips, plus popular posts over the past week, and SEJ webinar, podcast and Atlanta Summit. The post SEJ Wrap-Up: Google+ Dropped From Google Search and Worry-Free SEO Tips by @megcabrera appeared first on Search Engine Journal .... →

Об этом сообщило агентство Bloomberg со ссылкой на собственные источники... →