Свежие новости и отзывы о Google

Англоязычные пользователи заметили, что Google снова экспериментирует с интерфейсом быстрых ссылок в результатах поисковой выдачи. В текущем тесте они расположены в один ряд. Обычно – в несколько рядов, группами по 4, 6 или 8 ссылок. Аналогичный тест Google проводил в 2009 году. Тогда он проходил в ограниченном масштабе. Этот эксперимент, скорее всего, доступен большему числу пользователей. Тестовый интерфейс отображается и в русскоязычной выдаче: Напомним, что в прошлом месяце Google тестировал расширенн... →

Есть вероятность, что в будущем Google будет рассматривать наличие микроразметки структурированных данных на сайте в качестве сигнала для ранжирования. Об этом заявил специалист отдела качества поиска Google Джон Мюллер (John Mueller) во время очередной видеовстречи для вебмастеров. Мюллер сказал: «Я думаю, что со временем [микроразметка] может также использоваться в ранжировании». Своё мнение он обосновал так: «Если мы увидим, что пользователь ищет машину, мы сможем предложить ему страницы, разметка на ко... →

Posted by SarahGurbach"We need more content."- Every brand ever, at some point in the history of their company Having worked as a digital consultant over the past few years, I have been exposed to a good amount of brands in various industries. Some had content teams that consisted of one freelance copywriter, while others had a full-blown crew stocked with designers, videographers, and a slew of writers. Regardless of size, though, when discussing their content needs, there was always one common theme: they... →

When you connect a car to the Internet, it is no longer just a car: It is a computer on wheels. When a car can search Google, send tweets and be remotely accessed from a smartphone app, that car has more in common with your laptop than it does the Model T. Securing the next generation of connected automobiles means redefining what it means for a vehicle to be “road-ready.” The… Read More... →

Google and Twitter are working together on their own 'instant articles' solution. The post Google and Twitter Reportedly Working Together on a Content Delivery Platform by @mattsouthern appeared first on Search Engine Journal .... →

Alongside star athletes, royals and vice presidents, an unpronounceable village in Wales had its moment in the search spotlight this week. Read on for seven days of search trends. That interview Stephen Colbert took to the air as the new host of CBS' The Late Show Tuesday, with an impressive 6.6 million viewers and half a million Google searches for the premiere, and a search spike every night since.... →

When Apple Pay was released, it blew Google Wallet out of the water. A year later, the latter has been re-branded as Android Pay, a more formidable opponent, if not an improvement, to Apple Pay.... →

GUEST: Much has been made of Apple’s decision to incorporate ad-blocking into iOS9, with many seeing it as a direct barrage aimed at Google’s traditional ad-revenues. However, there’s another update in the new OS that could potentially have a much greater impact on the search giant’s income — a much-improved Spotlight search. While it isn’t intended […]... →

When Apple Pay was released, it blew Google Wallet out of the water. A year later, the latter has been re-branded as Android Pay, a more formidable opponent, if not an improvement, to Apple Pay.... →

Our communities were critical of Google this week in several threads on SEO Chat and Cre8asiteforums. They’ve been reflecting on personalized search, the “perspective bubble,” and the all-consuming nature of desktop searching. There’s also news and discussion from WebmasterWorld about new advertising opportunities with Instagram and Facebook. Finally, remember Mobilegeddon? Some users on SEO Chat are reassessing the damage and what the consequences are for not being mobile friendly. But... [Read More...] Th... →

This analyzes the evolution of Google's Penguin Algorithm from its 2012 debut to its present status. Is Penguin due for a comeback and how will future adjustments improve its quality?... →

This week in search, I start by going over my monthly Google Webmaster Report. Google said they may use structured markup in the future in their ranking algorithm. That Google Index Status report glitch was a bug...... →

This analysis of the new Drag-And-Drop Report Editor on Google AdWords explains the benefits of its functionality, while also noting the elements that were not included in the update.... →

This analyzes the evolution of Google's Penguin Algorithm from its 2012 debut to its present status. Is Penguin due for a comeback and how will future adjustments improve its quality?... →

I was shocked a bit to hear this...... →

This analysis of the new Drag-And-Drop Report Editor on Google AdWords explains the benefits of its functionality, while also noting the elements that were not included in the update.... →

Аналитик агентства E-promo Илья Смирнов написал для рубрики Growth Hacks инструкцию по созданию и автоматизации отчетов Google Analytics при помощи инструментов Google Sheets.... →

For those of you who use the Google AdWords conversion data to make decisions on your AdWords campaigns, well - there are important changes happening mid-October...... →

Google has rolled out a new version of the Google My Business App, starting with the Android version and will be rolled out to the iOS version soon. The app is completely redesigned, with the goal of making the app "simpler, quicker, and a whole lot prettier...... →

Posted by MMercerProduct descriptions are invaluable when generating a presence for brands and businesses online. Google adores good product descriptions, especially ones that are easy to find and understand when crawling a site.The key is to writing good product descriptions that both Google and your customers will love is to use the right words while avoiding useless terms and phrases.Words to avoidAs a general rule of thumb, there are words copywriters avoid when writing product descriptions (or any copy... →