Свежие новости и отзывы о Google

Posted by EricEngeHow do the SERPs for commercial queries vary from the treatment of informational queries? Moz is about to publish its new Search Engine Ranking Factors, and was kind enough to provide me with access to their raw ranking data. Today I am going to share some of what I found.In addition, I am going to compare it against raw ranking data pulled by my company, Stone Temple Consulting (STC). What makes this so interesting is that the Moz data is based on commercial queries across 165,177 pages a... →

GUEST: This past quarter we saw major deep linking announcements from some of the industry’s biggest players, including Google at I/O and Apple at WWDC, highlighting the importance of deep linking. With 70 percent of mobile commerce taking place in-app, marketers need deep links in order to take control of app re-engagement. Similarly, deep links make […]... →

Google окончательно сократил блок результатов локального поиска с семи до трех ссылок на компании. Редактор Search Engine Land Барри Шварц (Barry Schwartz) провел несколько тестов по различным запросам и увидел только блоки из трех результатов со ссылкой на расширенный список. Так выглядел блок выдачи несколько месяцев назад: Представители местного бизнеса разочарованы отсутствием полного набора локальных результатов. Специалисты могут остаться без клиентов в случае, когда сайт компании оказывается за пре... →

A patent granted to Google may be an indication of how the search giant intends to rank video content in the future. The post Google Patents 'Watch Time' as a Search Ranking Factor by @mattsouthern appeared first on Search Engine Journal .... →

This week people searched for Jon Stewart on Google a lot — more than 500,000 searches on Thursday alone. That’s probably because Thursday was the last day when Stewart appeared on television as the host of Comedy Central’s “The Daily Show.” In his own funny way, he has talked to Americans about politics, culture, and […]... →

The Google Cardboard virtual reality headset and app platform has been out for a while now — it was introduced at the Google I/O developer conference in June 2014 — but it’s not the most well understood technology out there. Perhaps the best way to understand it is to try it out. Fortunately, Google has […]... →

GUEST: There have been whispers in the press for a while now about Google X, a secretive underground Google laboratory where the search giant’s most compelling innovations have been dreamed up. But now a new secret is leaking out of that lair, and it has a lot to do with why Google is so good at […]... →

Новый раздел будет называться Publisher Reporting, и в него войдут отчеты AdSense и Ad Exchange... →

Has it been a week or what? It most definitely has, which means it's time to kick back, relax and read on as we dig into Google's trending searches list to find out what the world wanted to learn more about this week. The Grand Old Party With 10 candidates on stage for the prime-time event, Thursday night's Republican presidential debate debate did seem quite a bit like a party.... →

Local searches conduced in Google will now return a more limited local pack. The post Google Local Pack Down to 3 Listings, Address & Phone Number Removed by @mattsouthern appeared first on Search Engine Journal .... →

Take a look at the last decade’s fastest-growing companies. You’ll notice they have one thing in common: They’re all platforms.YouTube was not the first video-hosting site, but it was the first to disrupt the stagnating online broadcasting model, creating a platform with digital engagement at its core. And the catalyst for Google’s exponential growth trajectory was when… Read More... →

Opera Software today announced that it has acquired Brazil-based Bemobi, the maker of Apps Club, a subscription-based marketplace for highly rated Android apps that people in emerging markets can easily access. Terms of the deal weren’t disclosed. Apps Club showcases mobile apps in a way that’s different from the Apple App Store and the Google Play Store. Rather […]... →

“The way I like to think about this project is that we’re trying to put a humans brain inside of the robot” Don’t worry: it’s less techno-horror-movie-esque than it sounds. We’re getting closer and closer to robots that can roam about on their own. DARPA’s Atlas robot is climbing stairs and opening doors; Google’s Small Dog is running around… Read More... →

Amazon Web Services isn't the only contender for cloud gaming services, which are making mobile games much better.... →

Let’s take a break from Panda this week and explore other changes happening in Google, SEO, and Social Media. In particular, Google’s snippets have been doing some strange things lately that caught the interest of our communities. We’ve also got a great discussion about link equity with SEO Chat expert Fathom, and some thoughts about Twitter and paid links on Threadwatch. Bullet Points and Longer Snippets in Google SERPs In... [Read More...] The post Google Snippets Experiments, Link Equity, and More! Weekl... →

A new update to the Google Maps iOS application promises to make it easier to navigate when it’s dark outside, potentially reducing the risk associated with using the app while behind the wheel. (Not that you should be actively using the app while driving, but…admit it, you’re probably guilty of this.) In the latest release, the app has introduced a feature called… Read More... →

This week in the video search recap, I mention the monthly recap I posted this week. I talk about a possible test algorithm Google deployed for spammy results. Google released there Google Search Console, Search Analytics API...... →

Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords.... →

To pretty much everyone who reads this site, this is a no brainer, but there are some people out there that think having a site with some 404ed pages will lead to a Google Penalty. Sound crazy...... →

Google first introduced the Android AdWords app back in March, but now they are releasing many new and important features. Since March...... →