Свежие новости и отзывы о Google

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Google might be the biggest and richest company around, but its dominance means that the online search industry has stagnated.... →

В сентябре 2015 года компания Google объявила о запуске редактора отчетов AdWords для рекламодателей со всего мира. Новый редактор отчетов AdWords — это инструмент анализа данных, который по функциональности и принципу работы напоминает сводные таблицы. Аналитик агентства Netpeak Алексей Селезнев изучил особенности нового инструмента и составил пошаговое руководство пользователя.... →

Представители Google AdWords объявили, что теперь сервис будет автоматически форматировать текстовые объявления, размещаемые посредством контекстно-медийной сети (GDN). Нововведение призвано максимизировать охват и эффективность этого вида рекламы. Например, система автоматически добавит логотип компании в мультимедийное текстовое объявление; отформатирует цветовое оформление так, чтобы оно гармонировало с логотипом, и скорректирует расположение текста. С помощью алгоритмов машинного обучения улучшенные те... →

Posted by Anna_of_PSD2HTML This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. When I joined the PSD2HTML team in November 2014,... →

Posted by jenstar If you're a webmaster, you probably received one of those infamous "Googlebot cannot access CSS and JS files on example.com" warning letters that Google sent out to seemingly every SEO and webmaster. This was a brand new alert from Google,... →

Posted by bridget.randolph As mobile technology becomes an increasingly common way for users to access the internet, you need to ensure that your mobile content (whether on a mobile website or in a mobile app) is as accessible to users as possible. In the past this process has been relatively siloed,... →

Только приложения, которые улучшат опыт пользователей... →

По словам Джона Мюллера, для этого необходимо использовать разметку Schema.org

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На конференции SMX Израиль продакт-менеджер сервиса Google Search Console Майк Финк (Michael Fink) заявил, что не следует разрабатывать «фиктивные» мобильные приложения, предназначенные лишь для получения преимуществ в ранжировании. Единственной целью создания приложения должно являться предоставление лучшего опыта для пользователей. @RankAbove Mike Fink @googlewmc Don't build dummy app for rank boost. Only App for better user experience. #SMXIsrael #smx — Kalman Labovitz (@ffemtkl) 1 ноября 2015 Напомним,... →

Google announced the addition of its new Street View imagery from New Zealand’s “Great Walks” to Google Maps on Thursday, opening a virtual window into the country where The Lord of the Rings was famously filmed. The Great Walks are a set of nine popular trails that take trekkers through some of New Zealand’s most scenic locations, […]... →

Google rolled out an update to Google Maps for iOS on Wednesday that brings users spoken traffic alerts while in navigation mode “about congestion and incidents on your route, and traffic descriptions give you a summary of traffic before you drive.” The update (version 4.12.0) also brings with it the ability to “easily add new and […]... →

Google Maps for iOS got a seemingly small, but extremely helpful feature today in an update. Starting today, you’ll now get spoken traffic alerts while navigating. The app will tell you about accidents, traffic congestion or other incidents (like police in the area) for your route before you start driving. If this sounds familiar, it definitely seems like Google is pulling out some of… Read More... →

Posted by KelseyLibert When emotionally-charged content is placed in front of the right audience, it can spread at an incredible rate. We recently had this happen with a Fractl client campaign called Perceptions of Perfection, which we executed for Superdrug Online Doctor. Here’s a look at the results during the first few days of the campaign launch: It was also endorsed by Sofia Vergara on Facebook, putting it in front of her 7.7 million followers: And we were contacted by traditional media outlets to talk... →

Posted by Alex Vogenthaler, Group Product Manager, Google Drive (Cross-posted on the Google Drive Blog .) When you store your important files somewhere, you want to have peace of mind that they'll be safe and easy-to-access later. That's why everything in Drive is always encrypted. And why we encourage all of our users to complete a simple Security Checkup every now and then.... →

The internet is a wonderful thing. It’s a place for new and fresh ideas, forums for people to discuss them. And well, ways to find ones that had been dropped. One idea that was dropped was Google’s attempt to start what sounds a whole lot like Lyft and Uber. The project was called “Google Ride Finder” and it was announced on May 31st, 2005. It got a little bit of… Read More... →

Google today announced new features coming to its Google Drive apps for Android and iOS. Some are available today while others will be trickling out “in the coming week or so.” You can download the latest versions now directly from Google Play and Apple’s App Store. First up, Android and iOS users will now start […]... →

Google Drive for iOS and Android has becoming pretty important for me. Whether I’m taking notes or writing up a post, I’ve used it to share my docs with colleagues from the road. Today, the team announced a few new features to help speed up sharing and collaboration, which if you’re not on your desktop can seem slow at times. Yeah, Google Drive sends share requests and… Read More... →

With Google Updates and SERPs changes, it’s getting harder and harder to achieve organic visibility. More and more huge brands take over short-tail competitive SERPs? What can sites with smaller budgets do? You need to become a brand Invest in creating a huge resource. Build something awesome at least monthly! Our digital assets team is brainstorming weekly so our clients get featured in publications like New York Times and Washington... [Read More...] The post How to Rank Higher in Google appeared first on... →

Google today announced that over 19,000 organizations are now either testing, deploying or using its Android for Work service. Android for Work makes it easier and safer for businesses to allow their employees to bring their own Android devices to work. It separates business apps from personal apps. Thanks to this, the IT department still retains control of its data and apps, while the… Read More... →