Свежие новости и отзывы о Google

Сегодня в Telegram-канале: Gergely Orosz, автор рассылки Pragmatic Engineer, целый выпуск посвящает тому, как Meta разрушает собственную культуру р… Чиновники администрации Трампа обсуждали, как именно оформить возможное получение государством долей в крупных AI-компан… Британский регулятор CMA обязал Google раскрыть принципы ранжирования поисковой выдачи, ранжировать органические результ… На саммите G7 в Эвиан-ле-Бен Дарио Амодеи призвал лидеров «противостоять искушению расколоться» в вопросе распространен... →

Google is betting generative AI can breathe new life into the smart speaker. The company's new $99.99 Google Home Speaker replaces the rigid commands of the Google Assistant era with more conversational Gemini interactions.... →

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing heated Google Search ranking volatility continue into this week...... →

I've been watching the chatter in the SEO industry, and honestly, it hasn't calmed down much since my last report for the period of June 8-12. The Google search results seem more heated today, and there appears to be an unconfirmed Google search ranking update underway.... →

The Competition and Markets Authority in the UK has told Google it must be transparent on how it ranks search results in Google and it must enable users to port its data to other third-party search services. I can't imagine Google will ever share its full secret sauce on how it ranks its search results, and it is not the first time some political body has asked Google to do so, and it won't be the last.... →

Google is rolling out a new look and feel for the Google Ads campaign status notifications and icons. The new statuses are no longer highlighted fully, instead they are just outlined in various colors. It makes it a bit less extreme to look at, and I am not sure if that is a good or bad change.... →

Google added a new summary tab to the access and security section that shows the security tasks you completed and what tasks you have not completed. Google continues to add more and more security features to the Google Ads advertiser platform in the wake of more and more security threats, including hijacking Google Ads accounts.... →

Google has released Android 17 and Wear OS 7, introducing new multitasking features, parental controls, security tools, and smartwatch upgrades. The launch is also accompanied by a Pixel Drop that brings Google’s latest AI models to its devices.... →

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said that LLMS.txt files won't help or hurt your search rankings, Google just ignores it...... →

Google's latest Off The Record podcast was titled Markdown vs HTML with John Mueller and Martin Splitt talking about the use cases for both. In short, both said that when it comes to SEO and Search...... →

John Mueller from Google said that when it comes to having a multinational site, making a specific US folder structure won't give you any practical SEO difference. It might be easier for you to manage or for your to analyze with your analytics and data but from an SEO perspective, it won't matter.... →

Google has been mixing sponsored ads within its organic free search listings since October 2023. Eventually, Google said this is called dynamic ad placement, and it has become the new Google Search. Google has been doing this with the image search results as well, at least for a year. But now it is being called about by the famous, educated and wealthy Paul Graham on X.... →

Google has updated its guide for optimizing for generative AI search help document to clarify that (1) LLMS.txt files don't help or hurt with search rankings and (2) AI files, markdown files, etc are not used in Google Search.... →

AI is once again at the heart of a college graduation protest — this time for the technology's use in Google's defense contracts.... →

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads released promotion mode beta...... →

Google Ads announced a number of updates and changes this morning including changes to bidding target optimization, expanding access to Smart Bidding Exploration and promotion mode beta rolling out. My biggest concern is with bidding target optimization, as Google said it will deliver more predictable performance campaigns with fixed spending limits.... →

Google is rolling out Information agents within Google Search AI Mode. Information agents was announced at Google I/O and is a search feature that you can pay for within Google AI Ultra subscription plans, allowing Google Search to perform tasks and seek out information for you, even when you are not actively using Google Search.... →

It looks like Google has removed the pagination feature within the Google Local Finder interface. When you scroll through the local business profiles, it keeps adding more and more but the pagination bar is no longer there. I suspect the pagination feature was removed and replaced with infinite scroll?... →

Google sent out an email notice to some advertisers saying, "Google will update its Limited Ad Serving policy to cover additional scenarios on Google Search." "Google may limit ad impressions from unqualified advertisers on searches that are more likely than others to result in negative ads experiences," Google explained.... →

There are reports of a bug with Google Business Profiles where using the feature to invite others with owner and/or manager access is not working. Supposedly, the invite emails are either not going out at all, or they are not being delivered; either way, it is making giving access to Google Business Profiles a bit of a hassle.... →