Свежие новости и отзывы о Google

Google тестирует новую замену сторонним файлам cookie – сервис для таргетирования рекламы Topics API... →

Today our cup overflows with news. There’s simply too much going on to cover in a single newsletter, so I’ve tried to fit in as much as possible.... →

Google search engine optimization is no longer only about ranking higher. It is also about getting the most of your current positions. As Google’s search result pages are becoming richer and more diverse, there are ways to yield more clicks from lower rankings without investing in increasing them. One of those low-hanging-fruit opportunities is Google’s FAQ rich snippets. Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst... [Read More...] The post Google’s FAQ Rich Snippets: Genera... →

Постановление суда о назначении Google оборотного штрафа в размере 5% от годового оборота в России вступило в законную силу. Штраф в размере 7,2 млрд рублей в отношении Google выписали в конце декабря прошлого года.... →

Topics API станет альтернативой технологии FLoC. Он будет передавать рекламодателям данные только о тех темах, которые интересны пользователям... →

Объявления с угрозами уволить «недорабатывающих» сотрудников опубликовали на Reddit и сообщество завалило заведение плохими оценками.... →

Сервис Topics будет определять темы, которые нравятся пользователю, и передавать рекламодателям данные только о них.... →

Google: мы не понимаем, эквивалентен ли контент на другом языке... →

FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is dead. In its place, Google today announced a new proposal: Topics. The idea here is that your browser will learn about your interests as you move around the web. […]... →

Google has confirmed it is officially testing placing emojis in some search ads. Darcy Burk spotted a pizza emoji on a search ad for Uber Eats and posted the screenshot on Twitter. Ginny Marvin of Google on the Ads Liaison Twitter account confirmed Google is testing placing emojis in some search ads.... →

Last week we broke the news that Google does some form of deduplication of the top stories and web results in some situations. John Shehata released some data from his Newzdash product showing that 67% of all Google searches have duplicate top stories to web result URLs and about 12% of top stories URLs get duplicated in the web search results.... →

Google generally likes you to stick with one language per page, that isn't to say you cannot use different pages throughout your site with different languages. But if you do not listen and you put multiple languages on a page, Google can assign multiple languages to that page, said John Mueller of Google.... →

A recent survey carried out by CNBC reported that 81% of executives worldwide say AI will play a prominent and critical role in how their businesses operate this year. Companies are phasing from the first generation of AI, which deals with pattern, text and image recognition, to decision-making AI, which helps them make timely decisions […]... →

Полученные данные компания использовала для таргетированной рекламы... →

I know, I know, you’re tired of Wordle. Just mute the word “wordle” on Twitter and don’t be like the guy who made a Wordle-spoiling bot and got banned from Twitter today for being a party pooper (actually, it’s because it’s against Twitter guidelines to make a bot that is designed to bother people, but […]... →

Washington DC, Texas, Washington state and Indiana announced the latest lawsuit against Big Tech Monday, alleging that Google deceived users by collecting their location data even when they believed that kind of tracking was disabled. “Google falsely led consumers to believe that changing their account and device settings would allow customers to protect their privacy […]... →

Во время учёбы студенты хотят получать в среднем 51,4 тысячи рублей и предпочитают гибкий график.... →

Это не первый подобный иск к компании.... →

German publishers are the latest to band together to try to derail or at least delay Google’s “Privacy Sandbox” plan to end support for tracking cookies in Chrome via a complaint to the European Commission. The Financial Times reports that hundreds of German publishers, advertisers and media and industry groups — including local powerhouse Axel […]... →

Every other week there’s an (unconfirmed) Google update that is widely discussed around SEO forums and communities. What do you do when you hear about a potential Google algorithm update? Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst discuss Google’s update and how to react to yet another one: Question: What do you do when there’s another Google algorithm? The short answer is: Nothing special. There’s... [Read More...] The post What Do You Think about the Recent Google Update? ... →