Свежие новости и отзывы о Google

Posted by Dr-PeteYesterday morning, we woke up to a historically massive temperature spike on MozCast, after an unusually quiet weekend. The 10-day weather looked like this: That's 101.8°F, one of the hottest verified days on record, second only to a series of unconfirmed spikes in June of 2013. For reference, the first Penguin update clocked in at 93.1°.Unfortunately, trying to determine how the algorithm changed from looking at individual keywords (even thousands of them) is more art than science, and eve... →

The new Google Trends homepage displays a carousel of news items that are currently trending, allowing users to explore each on a real-time, minute-by-minute basis.... →

Google has unveiled cross-device measurement, programmatic buying and native advertising support products at its DoubleClick Leadership Summit. Google has unveiled a few ad products... →

Всем пользователям следует перейти на новый формат до 1 июля 2015 года... →

Компания Fairphone представила проект смартфона Fairphone 2 с модульной конструкцией, максимально упрощающей ремонт и (или) апгрейд аппарата. Идея, положенная в основу Fairphone 2, отчасти напоминает концепцию смартфонов Google Project Ara, о которых мы н... →

Posted by randfishThis week, we launched a feature inside Open Site Explorer that I'm very excited about - the Spam Score Histogram, found by clicking on the "spam analysis" tab:The histogram is particularly useful for visualizing the distribution of potentially spammy links that show up in a site's link profile. Above, for example, we're looking at Moz.com, with a strong distribution of sites that have 0-5 spam flags. According to our research, that means the vast majority of those sites are unlikely to be... →

Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options.... →

Однако сумма выплат разработчикам приложений выше у Apple... →

Google амнистировал Thumbtack всего за пару дней... →

Чтобы увидеть в выдаче слова известного человека, достаточно ввести в строку поиска его имя и добавить слово «цитата» в конце запроса... →

Ожидание запуска алгоритма Google Mobile Friendly было весьма напряженным и вызвало массу волнений среди оптимизаторов и вебмастеров. Это не удивительно, учитывая заявления представителей Google о том, что это будет страшнее, чем запуск Пингвина и Панды. Об этом, например, заявляла Зинеб Аит Бахаджи – специалист отдела качества поиска Google на конференции SMX в Мюнхене. Однако, реальность оказалась намного более прозаичной. В отличие от запуска названных выше алгоритмов, запуск Mobile Friendly был, практич... →

Posted by MackenzieFogelsonIt's no secret that building and executing integrated marketing strategies is the responsibility of your marketing team. The problem with that is the actions of everyone in your organization affect your marketing. Marketing isn't just what your customers see on the outside. It's what happens when they get your product home. It's the experience they have with any one person in your company at any given time and through any specific touchpoint. Whether or not you're aware, all of th... →

The latest Google Now card includes quotes in the search results for famous people, though the quotes are displayed in a list without attributing or linking back to their sources.... →

Maps will give users a warning when their destination will be closed at time of arrival.... →

Posted by MiriamEllisGoogle's Snack Packs (a.k.a Local Stacks) haven't gotten the best reception in the local business community. Many people feel these results serve Google itself more so than the local businesses they feature. For this reason, it may be more important than ever to make sure your local search marketing is both accurate and thorough. In this post, we'll dive into why. Let's take one of these results apart and discover how best to respond to their limitations. I was never a fan of Google's ... →

At its recent developer conference, Google announced an update, Google Now on Tap, that can help not only revive forgotten apps, but drive their searches back to the search engine itself.... →

Таким образом компания продолжает начатую в апреле историю с «хлебными крошками» в сниппетах... →

Метка предупреждает пользователей о медленно загружающихся сайтах... →

Posted by Cyrus-ShepardFor years now, we've heard the drumbeat from Google that marketers should stop focusing on building links. While it's accepted wisdom that you should avoid manipulative link building to rank higher in search results, the popular narrative would have us believe that external links aren't important in Google's ranking algorithms at all, and that link building can be safely ignored. Is there any truth to this? To find out, we mined new information from our upcoming biannual ranking corre... →

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