Свежие новости и отзывы о Google

A few days ago in the Black Hat World forums I spotted a thread that I honestly thought was trying to fool me. It showed a screenshot of the Google Search results page, that had no results found, but where Google added these animated GIF of the fishing game. I thought I was being spoofed.... →

Google now has the scroll-to-text feature for sitelinks in the Google Search results. Google launched these with featured snippets in 2020 but has been testing it since 2018, and it seems to now work for some sitelinks.... →

Here is a fun podcast from Googlers John Mueller, Gary Illyes and Martin Splitt on the future of SEO. The group spoke about HTML, JavaScript, web app, structured data, crawling and machine generated content and learning. In short, it didn't sound like much will change in SEO in the near future but maybe there are opportunities for change.... →

Google added to the help documentation for the logo schema/structured data that you can now use ImageObject type to specify an organization logo. This is in addition to just the URL type.... →

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Продвижение товаров с инструментами Google станет проще и эффективнее, считает ритейлер.... →

Ozon открыл для продавцов возможность пользоваться рекламными инструментами Google через интерфейс маркетплейса. Предприниматели смогут управлять кампаниями и оплачивать их из средств, полученных от продаж, говорится в сообщении Ozon.... →

В ноябре функцию будут тестировать 2,5 тыс. продавцов, за затем её запустят для всех желающих... →

Google завершил ноябрьское обновление алгоритма по борьбе со спамом... →

Google Labs is back, but this time around, it’s not a consumer-facing brand delivering a range of experimental products. Instead, it’s the internal name given to a new team at Google created under a reorganization that aims to gather the company’s many innovative projects and long-term bets under one roof. The new group will be […]... →

Компания планировала привлечь до $2 млрд перед IPO.... →

В издательстве АСТ вышла книга Никиты Аронова «Цивилизация X5». Лаборатория «Однажды» и автор задались целью: изучить новейшую историю России через развитие отечественного ритейла, а также рассказать, какой предпринимательский путь прошла команда X5 Retail Group. Мы публикуем часть пятнадцатой главы «Между «Гуглом» и «Пятерочкой». Из этого отрывка вы узнаете, как в магазинах появлялись инновации, и каким из них удалось прижиться, а каким — нет, и почему это произошло.... →

Back in 2007, Google came up with a mechanism for SEOs or site owners to verify that Googlebot is who it says it is through reverse DNS checks. But now, Google has also decided to publish a list of IP addresses that Googlebot will use to crawl your site.... →

Google's John Mueller posted a two minute video answering four SEO related questions on the topics of blocking CSS files, how to update a sitemap, deleting RSS files and reintroducing a site into Google Search. Most are pretty basic SEO questions, I guess that is why he answered them all in about two minutes.... →

Google опубликовал список IP-адресов, которые используются агентами пользователя Googlebot... →

Google has a legacy Search Console feature to let you limit, or slow down, how fast Google can crawl your site under the crawl rate setting. This feature, as we know, takes a day or so to kick in, and does not speed up crawling, it only can slow crawling of your site.... →

Google has renamed Google My Business to Google Business Profile on November 4th. Starting on November 9th, I saw Google begin to swap out the Google My Business logo with the Google Business Profile Manager logo at google.com/business.... →

Google Ads has a policy that it can immediately and without notice, suspend your Google Ads account, if you violate the Google Webmaster Guidelines. This is not a new policy, it goes back years and years but it may surprise some folks that there is this overlap between organic and paid search.... →

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Today is Veterans Day in the United States and to pay respect to the day, a bunch of search engines have special logos or themes up for the day. We have a Doodle from Google, a special logo from Yahoo, Bing has their home page updated and we have a new design up for the day.... →