Свежие новости и отзывы о Google

John Shehata, the global VP at Conde Nast, asked a super interesting question about how Google Search adapts to how searcher intents change over time. In short, it seems Google is smart enough to understand queries different over time as searcher intent changes over time.... →

Did you ever wonder if putting your XML sitemap URL at the bottom of your robots.txt will impact your Google Search indexing? The answer is no. Google does not care about the location of your Sitemap URL in your robots.txt file.... →

... →

С 1 декабря Google Ads начнет блокировать аккаунты без предупреждения за контент сексуального характера... →

В Google Ads жесткая политика в отношении рекламы медицинских товаров и услуг, с ней трудно разобраться. Делимся кейсом, как рекламировали медицинский центр в Google Ads.... →

A year after launching its original exercise band, Halo, Amazon just dropped the follow up, Halo View. The company’s not quite ready to go full bore into the smartwatch category just yet, but it clearly has the Google-owned Fitbit brand directly in its sights with the newly announced Halo View. The device doesn’t quite challenge […]... →

A coalition of digital marketing firms and others has taken its lobbying against Google’s plan to phase out tracking cookies — by replacing them with alternative technologies which the tech giant claims will protect user privacy — to the European Union, lodging a formal complaint with the bloc’s antitrust regulators. The self-styled ‘Movement for an […]... →

Navigating Google Updates and diagnosing specific causes of traffic loss can be a challenging task. In 2021, Google has rolled out nearly a dozen major algorithm changes – and those are just the ones they’ve told us about. Many of these updates even overlapped, making it all the more difficult to correlate traffic & ranking drops with dates of known updates. From site speed to link spam, let’s hop in... [Read More...] The post Lost Traffic This Year? 3 Ways to Recover Your Rankings appeared first on Inte... →

Navigating Google Updates and diagnosing specific causes of traffic loss can be a challenging task. In 2021, Google has rolled out nearly a dozen major algorithm changes – and those are just the ones they’ve told us about. Many of these updates even overlapped, making it all the more difficult to correlate traffic & ranking drops with dates of known updates. From site speed to link spam, let’s hop in... [Read More...] The post Lost Traffic This Year? 3 Ways to Recover Your Rankings appeared first on Inte... →

Компания ждёт, пока учёные предложат решение проблемы.... →

Google Ads перейдет на атрибуцию на основе данных, сделав ее моделью по умолчанию для всех новых действий уже с октября... →

Australia’s competition watchdog is the latest to push for legal powers to curb Google’s dominance in the adtech sector. It has made the call as it published its final report on an inquiry examining competition concerns in the digital advertising sector. In the report, the Australian Competition and Consumer Commission (ACCC) concludes that new regulatory […]... →

Google has added a new business attribute to the Google My Business console. You can now specify if your business identifies as a Latino-owned business and if so, you can add that attribute to your business profile and highlight it in Google Search and Google Maps.... →

Colan Nielsen noticed the other day that for some local keyword searches, Google will change the local pack header in the keyword spot to a brand name. Colan shared an example, I can replicate it, and said "Google is listing the specific business it thinks I am looking for."... →

Did you know that Wikipedia has a WikiProject Spam section where it publishes all its link spam reports for all to see? That is basically a list of all those who do link drops on Wikipedia. Long story short, Google Search does not use this list for its link spam detection methodologies.... →

Google has added a multipage set of new help documentation around e-commerce best practices for Google Search. The docs include how to build the best possible e-commerce site for your users and Google Search.... →

Google announced yesterday that Google Ads is moving away from last-click. Instead the data-driven attribution (DDA) will soon be the default attribution model for all new Google Ads conversion actions, Google said. In addition, Google is removing the data requirements & adding support for all conversion action types to be able to use DDA.... →

... →

«Все так сильно ненавидят Google AMP, что готовы платить $2,99, лишь бы его не видеть».... →

Google Ads внес изменения в работу фразового и широкого соответствия и объяснил, как теперь они будут работать... →