Свежие новости и отзывы о Google

IT-компания «Ланит» открыла коворкинг для сотрудников прямо на крыше собственного здания. Там можно работать и загорать одновременно. Инициатива была тепло принята персоналом, особенно если учесть аномальную жару в Москве.... →

Google обновил правила Merchant Center: продавцам будет достаточно указать один способ связи... →

We had a bit of a breather this week with the July 4th weekend and a bit of a slower news week. I did post a recap of the past month of Google SEO and webmaster topics, it was a big month...... →

John Mueller said in this morning's video that Google has changed how it handles soft 404 detection saying it looks at desktop vs mobile differently but in Search Console only reports what it shows in mobile and not on desktop. So if Google sees your mobile site showing a soft 404 for a specific page, it will label it as such but the desktop site might still show up in the search results for that page. John said this is new and kind of surprised him when he heard it.... →

Google is once again testing just showing the domain name of the search result snippet and not the full URL or breadcrumb of that snippet. I saw several people notice this test this week notice this both on the mobile and desktop search results. Google has tested this in the past.... →

Darcy Burk asked John Mueller of Google if you still get the HTTPS ranking boost if you have HTTPS, but all your other page experience signals are poor. So your core web vitals are horrid but your URLs are over HTTPS, do you lose out on the HTTPS ranking boost which is part of the page experience update?... →

Google объяснил, почему в отчете об эффективности в Search Console есть клики по ключевым словам, которые не используются на сайте... →

Google has a disavow tool, a tool that reluctantly launched in 2012 that lets you tell Google which links you don't want them to count that are pointing to your site. It turns out, there are a number of SEOs that end up disavowing their disavow tool - which has no impact on anything - but it is done.... →

Google said that starting in August 2021 it will change its insufficient contact information policy in the Google Merchant Center guidelines from having two forms of contact information, to only one form of contact information on your site.... →

Apple и Google ограничивают рекламодателей в возможностях использовать личные данные аудитории. Теперь, чтобы отслеживать данные, приложениям необходимо получить согласие пользователей. Руководитель отдела рекламы мобильных приложений MediaNation Никита Шамин рассказывает, к чему приведет отказ от данных, есть ли будущее у таргетинга, и как маркетологам адаптироваться в новых условиях.... →

«Для Google конкуренция в области распространения приложений — это вирус, который необходимо устранить».... →

Компанию обвиняют в том, что она захватила рынок приложений на Android... →

Danny Sullivan of Google did one of his reminder blog posts on the Google blog to highlight on your website how customers can contact your company for support. Google said this can Google show your main phone number as opposed to a third-party support provider.... →

Google's John Mueller said on Twitter that while it is not only okay but also expected for many sites to link from their home page to all of their internal pages, that it is not recommended to link from all of your webpages to all of your webpages.... →

Google's John Mueller told one publisher that "it's possible that there's just no SEO solution" to your Google ranking issues. He said sometimes it is not a technical or link building issue, sometimes it has to do with your content and your product and that "the site strategy is now obsolete."... →

Google is testing on the mobile Chrome browser a sticky footer that contains the G logo on the left, followed by related search queries to refine your query. I personally cannot replicate this myself but Andrew Nechiporuk spotted this and shared this with me on Twitter.... →

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Календарь Лайкни: Оформляем продающие объявления в поиске Google правильно... →

Календарь SEOnews: Оформляем продающие объявления на поиске Google правильно... →

Сотрудник Google объяснил, как Google сокращает и ранжирует результаты поиска... →