Свежие новости и отзывы о Google

Rand Fishkin came out with yet an eye popping study, saying that based on SimilarWeb data "64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property." The previous year he used JumpShot data which showed 50.33% of all Google searches ended without a click to any web property in the results.... →

Ever see one of your sites rank well for a featured snippet in Google Search but the information that was shown was not something you are proud of? Maybe it was inaccurate, maybe it has a typo, maybe it had some other issue? How do you update the featured snippet in Google so that the content is updated fast in Google Search?... →

We've all seen the message in Google Search Console's index coverage report for "Page indexed without content." Google's Gary Illyes said when you see that, most of the time (not all of the time), it is about "pages that are blocked by robots.txt."... →

Google's John Mueller, once again, said that for SEO purposes, for ranking in Google purposes, you do not need to worry about your site's bounce rate. John said this on Reddit "Google doesn't use that for SEO, so if you're focused on SEO, you can ignore that."... →

Самый растущий колдунщик в выдаче Google – это «People Also Ask». Менее чем за год он вырос с 20% до 41%.... →

По запросу «взлом инстаграма» только поисковая система Google выдает более 3 млн результатов: здесь и рекомендации для тех, чья страница подверглась атаке, и обзоры на различные сервисы и услуги по краже аккаунта. Основатель селебрити-агентства Didenok Team и музыкального издательства DNK Music Кирилл Диденок — о том, почему взлом страниц в Instagram по-прежнему популярен и как обезопасить свой аккаунт от интернет-мошенников.... →

Доля zero-click запросов в Google достигла 65% в 2020 году... →

There has been a growing industry trend in recent years for large scale companies to build their own chips. As part of that, Google announced today that it has hired long-time Intel executive Uri Frank as Vice President to run its custom chip division. “The future of cloud infrastructure is bright, and it’s changing fast. […]... →

В октябре источники Bloomberg говорили, что Google планирует превратить YouTube в маркетплейс.... →

Ahead of another big tech vs Congress ‘grab your popcorn’ grilling session, scheduled for March 25 — when US lawmakers will once again question the CEOs of Facebook, Google and Twitter on the unlovely topic of misinformation — a coalition of organizations across the privacy, antitrust, consumer protection and civil rights spaces has called for […]... →

Lost item finder Tile, the maker of the popular Bluetooth-powered tracker that can help you find your misplaced keys, bag, wallet or more, is bringing its tracking service to a wearable device for the first time with the launch of its Fitbit partnership. Starting today, all new and current Fitbit Inspire 2 users will gain […]... →

Posted by Dr-PeteOn February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn't a fluke, did my homework, and published when I was sure I was onto something. Then, this happened (30-day view): C'MON, GOOGLE! I did all these beautiful analyses, found a lovely connection between Featured Snippet losses, YMYL queries, and head terms, and then you go and make me look like a chump?! Is there anything we can le... →

Google is now testing a "not helpful" button in the local reviews within local listings in Google Maps and Google Search. Tom Waddington spotted this and posted the screenshot below on Twitter.... →

For most SEOs, this is very obvious, that it is not about the raw number of links you have to your webpages but rather the quality of those links. Google can and likely does ignore the low quality links, so having a billion low quality links is worthless in many cases. But having one high quality link can be huge for a site.... →

Google's local panel allows you to message or now chat with some businesses that enable the messaging feature in Google My Business. Previously, Google always called it "message" in the local panel but now Google is testing calling it "chat."... →

За время пандемии выросла их привлекательность для рекламодателей... →

Last week, @PPCGreg spotted Google testing a brand new match type in Google Ads named "Smart Matching." What is Smart Matching? I have no idea but Google Ads confirmed it was a "small tests that select advertisers have opted into." But I have no idea what makes this match type "smart."... →

Google's John Mueller said in a video hangout on Friday that Google has stopped automatically moving sites to the mobile-first indexing system. Instead, the last batch of sites are being queued up and will all be moved over sometime in the coming month or months.... →

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Caesar Sengupta, the long-time head of Google’s Next Billion Users initiative, is leaving the company next month, he said Monday. Sengupta, who additionally also led the company’s payments service in the past three years, is leaving the firm after nearly 15 years. A regular fixture at Google’s events in India, Brazil, and Indonesia, Sengupta is […]... →