Свежие новости и отзывы о Google

... →

Posted by chrisgiarratanaAdd value to SEO reports with storytelling Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully cra... →

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry is as hot as ever, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android […]... →

About a decade ago, I remember having a conversation with a friend about big data. At the time, we both agreed that it was the purview of large companies like Facebook, Yahoo and Google, and not something most companies would have to worry about. As it turned out, we were both wrong. Within a short […]... →

На этой неделе SEO-cпециалисты и инструменты мониторинга SERP зафиксировали большое колебание в выдаче Google. Что еще интересного произошло в сфере интернет-маркетинга, читайте в нашем дайджесте новостей.... →

В начале февраля регуляторы начали расследование сделки по требованию конкурентов.... →

This was one heck of a busy week, so sit back, get a drink and enjoy the show (okay, it won't be that exciting of a show but you should still subscribe and smash that like button)...... →

The day we have been waiting for has come on Wednesday, February 10th - passage ranking (formerly known as passage indexing) is live in the US English search results. Google confirmed this after I pinged Danny Sullivan of Google about the status the other day.... →

Google announced it rolled out a Google Image Search algorithm update in November 2020 aimed at reducing duplicate images in the search results, to instead show "relevant yet visually distinct" images. Plus, Google made the alternative meanings refinement boxes more helpful with better images - the company said on Twitter.... →

Google is expanding the scroll-to-text feature it has on featured snippets and some other search elements to the free top product listings boxes. Brodie Clark spotted this for a search on [bluetooth headphones] and I was able to replicate this.... →

Google's John Mueller said that having a shorter domain name or a shorter URL is not going to benefit you in terms of your SEO and ranking in Google Search. He said on Twitter "domain name or URL length is not a factor, adding that "shorter is not better for SEO."... →

Google's John Mueller shared a number of tweets the other day with specific SEO advice around what to do when you remove or disable functionality of parts of your website or your whole website in order to encourage users to take action on an issue. So maybe you replace your home page with a message or something else, you want to avoid any SEO issues with doing that.... →

Google's John Mueller said Google does not have manual action penalties for building sites that are missing logos, or missing the menu links at the top or even the footers at the bottom. John said on Twitter "I'm not aware of any manual actions / penalties that we'd apply for lack of those items. Sometimes minimal, old, simplified, or even ugly pages rank well, sometimes that also changes over time."... →

Отличать рекламу в темном режиме поиска Google будет сложнее, чем в светлом... →

Google может использовать данные Core Web Vitals даже со страниц, закрытых от индексации... →

11 февраля Google запустил Passage Ranking... →

Posted by carlycsA comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello and welcome to another edition of Whiteboard Friday. My name is Carly Schoonhoven, and I'm a Senior SEO... →

Джон Мюллер из Google, дал рекомендации по оптимизации изображений для получения картиночного трафика.... →

More are seeing dark mode in Google Search, what is hard to see are the search ads or at least see what are organic listings versus paid listings. It is just harder to distinguish the search ads in dark mode than it is in light mode. If Google made the ad label in white text in dark mode, that would work better than the gray colored font.... →

Google launched lead form extensions in 2019 as a beta and then expanded it more over the years. Heck, they even beta tested a form of lead forms via Google Ads in 2011. In any event, Google just updated the lead forms to trigger when you tap or click on the headline of the ad, as opposed to a sublink.... →