Свежие новости и отзывы о Google

Google has been busy over the last couple of weeks after being taking a bit of a break with the new years. It seems we are seeing again signs of another Google search ranking algorithm update occurring yesterday and today, January 19th and 20th. There is both SEO industry chatter and data from the tracking tools that support this but yes, we do not have a Google confirmation about an update.... →

Ben Fisher spotted an update to the Google Local Service ads help documents around the screening and verification process for businesses. Google added a section that says businesses can request that their "own dedicated background check partner" do the verification.... →

Google's John Mueller said on Twitter that "anecdotally, it feels like we're already doing much better with getting languages & location right, even without hreflang or geotargeting settings." This was in response to an excellent question from Glenn Gabe about can Google use MUM AI to figure out page language pairs without hreflang.... →

Google's John Mueller said in an SEO hangout last Friday that it is impossible for Google to understand that one piece of content is equivalent to another piece of content when those content pieces are in different languages. So Google is basically trusting the hreflang attribute provided by publishers.... →

Google's John Mueller said again that a spike in crawling activity on your site is unrelated to an upcoming search ranking algorithm update. John Mueller said on Twitter "it's unrelated" when asked if crawl spikes are related to Google updates.... →

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Американский IT-гигант Google позволит хранить криптовалюты на цифровых картах, при этом пользователи по-прежнему будут платить в традиционных валютах. Развитие криптовалютных сервисов позволит компании привлечь клиентов, рассчитывают в Google.... →

Google Ads обновил страницу «Эксперименты».... →

Пользователи должны будут оформить подписку Google Workspace до 1 мая 2022 года или компания переведёт их автоматически.... →

"Яндекс" достиг мирового соглашения с ФАС и участниками рынка выдвигавшими к компании претензии по недопуску их ко всем возможным вариантам присутствия этих проектов в поиске, например - в карточках с расширенной информацией о продающемся автомобиле. Предыдущее положение дел позволяло "Яндексу" получать трафик из наиболее продающих мест поиска исключительно на свои проекты, что сильно помогало Auto.ru, например. Похожие форматы в Google, в силу того, что сам Google не делает контентных проектов, были доступ... →

Google today will begin rolling out a limited beta test of its newly announced Google Play Games for PC product in three overseas markets: Hong Kong, South Korea, and Taiwan. The Google Play Games PC application, which was announced last month during The Game Awards event, allows people to play Google Play games on Windows […]... →

As the legal uncertainty in Europe clouding use of US cloud services cranks up, Google has responded by firing up its lobbying engines to call for US and European lawmakers to get a move on and come up a new rubberstamp to grease transatlantic data flows as usual as the bloc’s regulators finally start to […]... →

Carry1st, a South African publisher of social games and interactive content across Africa, has raised a $20 million Series A extension led by Andreessen Horowitz (a16z). This is a16z’s first investment in an Africa-headquartered company (the firm has previously invested in Branch and Zipline, companies with some operations in Africa but headquartered in the U.S). […]... →

Ever since Google’s Panda, SEOs have had a continuous debate: Can low-quality pages of the site negatively impact high-quality content and drag their rankings down? Most websites have a bunch of older, thin, outdated content that may have no positive signals (in terms of backlinks and traffic). Can those pages be holding your key pages down and prevent them from ranking higher? How do we identify those lower quality pages?... [Read More...] The post Can Low-Quality Content Decrease Google Rankings of Your H... →

Google рекомендует хостинговым компаниям не использовать связку из кода 200 и noindex в межстраничных объявлениях... →

Google's Danny Sullivan and John Mueller both said that the search company does not generally launch or begin the rollout of a search algorithm update right before the weekend. Danny Sullivan said on Twitter "it's fairly unusual in my experience that rollouts happen outside of working hours."... →

Glenn Gabe noted that he is seeing some weird Google Googlebot activity recently, saying he is seeing "crawling spike across a number of sites" that started on January 12th through January 13th. I then checked some of the properties and noticed that on some, not most, I see the same.... →

John Mueller is out with another #AskGooglebot Google SEO video, this one is on site migrations and URL changes. It is a short two minute video on one of the most SEO intimidating changes one can make to their site - change all the URLs on their site.... →

We know Google has deduplication efforts for when a featured snippet is displayed so that it might remove the snippet from the main web results. Google may do the same, in some cases, for when a URL is listed in the top stories section and then not show it in the main web results.... →

Google no longer supports time ranges for cook prep and total times times within recipe schema markup and structured data. Google said it removed the "guidance about specifying a range for the cookTime and prepTime properties in the Recipe documentation."... →