Свежие новости и отзывы о Google

Google has been teasing us for some time about new performance metrics to replace or add-on to the Google My Business insights. Now I am seeing a new section in the Google My Business dashboard that says "Your metrics will move to a new-look report. Search queries are visible, and more metrics will be added in a few months."... →

We've covered here numerous times that Google Ads (formerly AdWords) spend has no impact on your Google organic web search rankings. In fact, we just covered that a search engineer said he has personally launched organic features that negatively impact ad revenues for the company.... →

Google has a neat interactive knowledge graph box or panel for searches done on various amendments within the Constitution of United States of America. A lot of people now are searching for the 25th Amendment, which is about the removal of the sitting President of the United States and this is what Google shows.... →

You don't have to worry about email spam getting you in direct trouble in Google web search. Gary Illyes from Google confirmed that Google won't take action in web search, through a manual action in Search Console, if you get caught spamming folks via email.... →

Google Ads now allows you to exclude data from your smart bidding to prevent conversion tracking issues. Google said "to make it easy for you to prevent these technical issues from impacting Smart Bidding, we're introducing data exclusions for Search, Shopping and Display campaigns."... →

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If, as I suspect many of you have, you have worked your way through baking every type of cookie, bread, and cake under the sun over the last year, Google has a surprise for you: a pair of AI-generated hybrid treats, the “breakie” and the “cakie.” The origin of these new items seems to have […]... →

Posted by Cyrus-ShepardHappy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below! Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section. ... →

Gary Illyes from Google confirmed he is slowly working on improving the robots.txt tester tool, which is currently available on the old version of Google Search Console. He said on Twitter "we're currently in the process(*) of integrating the tester with the production version of the parser."... →

The folks at the Google Analytics posted on Twitter yesterday that if you are using Google Data Studio and using the connection feature to Search Console, you can now bring in query data filtered by Google News sources. Google said "the Data Studio Search Console connector now shows you search data coming from Google News, in addition to existing data from Google Search, Image Search, and Video Search."... →

Google has been adding "interesting finds" to the search results since 2018. But now, if you click to show more results for interesting finds, Google will let you expand those results by related tags or topics. Glenn Gabe spotted this and posted an example on Twitter.... →

Back in October 2020 businesses could add health and safety information to their Google My Business profile. Shortly later Google began testing displaying them in the local panel for those businesses. Now the desktop interface has changed a bit that it can overlay the information in a pop up dialog menu.... →

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Google's John Mueller had to confirm that you do not need to have a Google My Business verified business listing to show up in Google Web Search. You do need a Google My Business listing to show up well in Google Maps and in the local pack results or to show a local panel in search but not to rank in web search.... →

Подборка российских и зарубежных кейсов от агентства Embacy.... →

Ryan Moulton, a software engineer who has worked at Google for almost 15 years now, said in a HackerNews thread that the Google Search team and he personally have purposefully launched "ranking changes [in Google Search] that negatively impacted revenue substantially." He said this to drive a point that "there's an aggressive firewall between the ads and search organizations."... →

Google Search Console Coverage report and URL inspection tool silently follow redirects, as John Mueller of Google put it a while back. Glenn Gabe posted a useful reminder on Twitter yesterday that Search Console reports on destination urls and "if you see urls that are categorized as blocked by robots.txt or noindexed, but they aren't, they could be redirecting to urls that are."... →

We have seen restaurants have to deal with food ordering services being automatically added to their Google Maps and Google Local business listings. Now it seems professional service businesses, like law firms, need to worry about this happening as well.... →

In June Google launched new square map pins to take the shape of advertisements in Google Maps. Well, now Google is making it clear to some Google Maps users that these square pins are ads. Aaron Grote shared a screenshot of Google overlaying a dialog with this notice.... →

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