Свежие новости и отзывы о Google

Некоторые рекламодатели жалуются на отсутствие контроля над кампаниями UAC. Действительно, большинство настроек Google выполняет автоматически с помощью машинного обучения. Однако это вовсе не означает, что вы никак не можете повлиять на оптимизацию кампаний. Никита Шамин, руководитель отдела продвижения мобильных приложений в агентстве MediaNation, делится с маркетологами фишками, которые позволяют взять под контроль универсальные кампании Google Ads и получить максимальную отдачу от рекламной активности.... →

Google рассказал, как взрослому контенту избежать фильтрации Безопасного поиска... →

В сервисе считают, что это избавит рекламодателей от необходимости выбирать, где размещать объявления... →

В Рекламной подписке Яндекс.Бизнеса к Поиску Яндекса, Картам, Услугам, Дзену и Рекламной сети добавились поисковая выдача Google, а также его партнерские приложения и сайты.... →

В Lighthouse 8.0 изменился вес основных показателей производительности сайта в итоговой оценке. Обновление уже запущено в PageSpeed Insights.... →

Стоимость подписки не изменится.... →

Функцию анонсировали накануне презентации новой iOS 15... →

Over a year into a global pandemic, Apple announced some major updates to its Facetime app at WWDC 2021, which will be available in iOS 15. Notably, Android users will now be able to join in on Facetime calls, posing some competition to apps like Zoom and Google Meet, which have boomed during lockdown. This […]... →

John Shehata is the Global Vice Present of Audience Development Strategy & CRM at Condé Nast. John also founded NewzDash.com, an SEO software toolset for news publishers. But more importantly...... →

As you know, the Google June 2021 Core Update began rolling out at about 6:30pm ET on Wednesday, June 2, 2021 but the chatter within the industry was not at core update levels. Meaning, SEOs who track these changes didn't really say this was a big update and I still think that to be the case on some level, even this morning.... →

Google is testing displaying a magnifying glass that overlays on the right bottom section of the mobile search results. When you scroll through the mobile search results, this magnifying glass icon shows up that you can click on to refine your query.... →

France’s competition watchdog, L’Autorité de la concurrence, has fined Google up to €220 million (~$268M) in a case related to self-preferencing within the adtech market which the watchdog found constituted an abuse by Google of a dominant position for ad servers for website publishers and mobile apps. L’Autorité began looking into Google’s adtech business following complaints from […]... →

As more and more writers try to write using a more inclusive approach; specifically using inclusive language, does Google adapt to understand that language and rank that content as well to language that maybe is not that inclusive?... →

In 2019 Google came out with new rules and new types of link attributes, the new attributes were ugc and sponsored, to be companions with the nofollow link attributes. Google said back then it was to help Google understand links better and that we, SEOs, don't need to worry about it too much. Well, Google's John Mueller was asked about it on Friday and he said Google may try to treat them differently over time.... →

The question of which anchor text does Google count when you have the same link multiple times on your page, linking to the same location, is not a new question. We have been covering it since before before 2008 and even Matt Cutts made a video on it in 2014. John Mueller of Google just addressed it again in his SEO video hangout.... →

The past month or so was one of the most active months I've seen with Google Search in a while. We had a confirmed Google June 2021 core update, several unconfirmed algorithm updates, Google announced MUM, and Google told us the page experience update will come to desktop as well.... →

Это первое решение, которое ограничивает монополию в рекламных аукционах, заявил регулятор.... →

One of Google’s strong advantages in the world of online video has been the sheer size of YouTube: currently, the site has more than 2.3 billion monthly active users and over 500 hours of content uploaded every minute. Now, Google and YouTube are hoping to leverage some of that heft as it goes head to […]... →

Google стал помечать новые сайты значком «New on Google»... →

Google может передавать ранжирующие сигналы на новый URL без 301 редиректа... →